Company Description
Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste.
Just content that works, working a lot harder.
Overview
The Technical Creative Lead is a pivotal role responsible for steering the creative departments technical delivery expertise, ensuring that all creative output aligns with the highest quality delivery, meeting technical channel standards and brand guidelines. You will be the go-to person for content executions and ensuring consistency in visual and messaging outputs.
Responsibilities
CONTENT EXECUTION
- Lead the execution of content across multiple channels – digital, social, website, shopper etc. ensuring alignment with overall channel technical requirements.
- Serve as the content guardian, upholding brand guidelines and ensuring all creative work meets brand standards and expectations.
- Oversee the day-to-day execution of content by digital delivery teams, ensuring delivery aligns with channel requirements and client briefs.
- Review and approve creative work delivered at scale, providing constructive feedback to ensure the highest quality standards.
CROSS-FUNCTIONAL COLLABORATION:
- Work closely with brand creative guardians and cross functional teams to understand the brands vision and expectations, translating them into content at scale delivery.
- Partner with account, production, and agency teams to align creative direction with brand and business objectives.
- Facilitate strong collaboration between internal teams and external partners to ensure cohesive and integrated creative output.
TEAM LEADERSHIP AND DEVELOPMENT:
- Guide and mentor creative team members, fostering a culture of creativity, excellence, and continuous improvement.
- Identify opportunities for skills development and growth within the team, ensuring capability and readiness to meet evolving channel needs.
QUALITY ASSURANCE:
- Implement and uphold quality control processes to ensure consistency and excellence across all creative outputs.
- Monitor industry trends and advancements, remaining up-to-date on channel innovations and standards for first time right executions.
Qualifications
- 10+ years of industry experience, with 5+ years in creative leadership role.
- Proven experience in a creative leadership role, preferably within a digital or integrated agency environment.
- Demonstrated knowledge & experience in complete creative mix across design, multimedia, traditional and digital channels
- Strong portfolio demonstrating content delivery expertise and a successful track record in large team leadership.
- Excellent communication, collaboration, and interpersonal skills.
- Ability to effectively manage multiple projects, deadlines, and stakeholder expectations.
- Future-first mindset with demonstrated capability in use of various AI tools & tech
