About the Role:
The Home Health Marketing Representative drives sustainable growth for the agency by developing new referral relationships, expanding our market presence, and increasing patient referrals. This position identifies and cultivates relationships with hospitals, physician practices, skilled nursing facilities, rehabilitation centers, senior living communities, and other healthcare referral sources to generate new business for the agency.
The Marketing Representative serves as a key representative of the organization, promoting our home health services, strengthening referral partnerships, and maintaining consistent communication with referral sources, patients, and internal teams. The role calls for a proactive, results-driven professional with strong relationship-building, sales, and strategic planning skills who can work closely with clinical and administrative leadership to support the agency’s growth.
The ultimate goal of this position is to increase qualified patient referrals, strengthen the agency’s market position, build long-term referral partnerships, and contribute directly to the organization’s growth and success.
Primary Responsibilities
- Develop referral relationships with physicians, hospitals, skilled nursing facilities, rehabilitation centers, and other community partners to increase awareness of the agency’s home health services.
- Conduct regular field outreach within the assigned territory, including in-person visits, introductory meetings, follow-ups, and educational presentations for referral source staff.
- Educate referral partners about the agency’s skilled services, service area, admission process, and documentation requirements, communicating information accurately and in accordance with agency policies.
- Coordinate referral follow-up with the intake and clinical teams by sharing timely, complete information and helping resolve questions or barriers in the referral process.
- Manage territory activity and results by maintaining accurate account notes, tracking outreach and referral trends, and recommending actions to meet business development goals.
- Respond to inquiries from prospective patients and families in the assigned territory, and meet with them in person when requested, in accordance with agency policy.
- Attend approved community and professional events to represent the agency and explain its services accurately.
- Maintain records of prospects, sales visits, referral source contacts, outcomes, and follow-up in the agency’s designated system.
- Prepare and present weekly, monthly, and quarterly business development reports summarizing sales activity, prospect pipeline, territory performance, opportunities, and progress toward established goals.
- Collaborate with the clinical and administrative teams, executive leadership, and designated consultants to coordinate business development initiatives, communicate opportunities and barriers, and support agency goals.
- Protect confidential information and follow agency privacy, security, marketing, and compliance policies.
Qualifications
- High school diploma required; college degree preferred.
- At least one year of healthcare sales, outreach, or business development experience; home health sales experience preferred.
- Strong prospecting, presentation, relationship-building, organization, and follow-up skills.
- Ability to work independently in the field and maintain accurate sales and outreach records.
- Reliable transportation and ability to travel locally for patient/client meetings and referral-source visits.
