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Field Marketing Manager, LATAM
Qualys is looking for an exceptional Field Marketing Manager to join our fast-growing Americas Field Marketing Team. The ideal candidate will be a great collaborator, communicator, and has a proven track record for successfully managing field programs from beginning to end. They will plan and execute regional marketing activities that build pipeline and drive revenue.
Working closely with the regional sales teams, product marketing and campaigns team the candidate will be responsible for designing and executing an integrated marketing plan to generate pipeline, with a high focus on new business, and expanding current accounts for the LATAM region. The ability to establish strong relationships with sales organizations will be a vital key to success. This is a wonderful opportunity to join a great team and contribute to Qualys growth!
What will you be doing?
- Collaborate with regional sales and channel sales leaders to develop marketing plans and campaigns tailored to the immediate needs of their markets and accounts. Leverage experience to find new and innovative ways to connect with customers and prospects while implementing proven tactics to drive new business and upsell pipeline.
- Create and execute targeted marketing programs that will positively impact revenues and provide ROI. Programs will include integrated field and partner programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
- Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs. Attend sales weekly meetings and communicate upcoming events and programs.
- Collaborate with regional channel partners, distributors, and technology alliances to co-brand and co-fund joint demand generation programs.
- Build program assets, landing pages, registration forms, target lists, pre- and post-event communications for successful program execution. Ensure event follow-up communication, list upload, and leads are tagged properly to the campaigns for ROI tracking.
- Monitor to ensure campaigns and events are posted in the external event calendar and all necessary back-up documentation, event descriptions, purchase orders, and event costs are updated in Salesforce. Work with legal and procurement on contracts and purchase orders needed for regional activities.
Requirements:
- This role supports our LATAM Region and requires you to be based in Brazil with regional travel to support field marketing events and programs.
- Fluency in English, Spanish and Portuguese are required.
- Minimum 3-4 years of experience with a bachelor’s degree in marketing or communications.
- Experience in B2B software, cybersecurity marketing, and working with partners are highly preferred.
- Good understanding of Microsoft Office, Salesforce, Coupa, Asana, and marketing automation tools.
- A team player with a willingness to learn and take ownership of tasks.
- Strong attention to detail and great communication skills.
- Experience with digital marketing is a plus.
- Ability to manage multiple projects/campaigns concurrently.
- Experience in marketing reporting, dashboards, and KPIs. Ability to organize and present data in a clear and concise manner. Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization.
- Have a “can do” positive approach and ability to work in a fast-paced, goal-oriented sales environment is desired.
