[Role Overview]
The Sr. Marketing Specialist is responsible for developing and executing regional marketing strategies that build & enrich product portfolio, drive demand generation, accelerate pipeline growth, expand partner engagement and manage profitable growth.
Responsibilities
[Key Responsibilities - What you will do]
- Channel Partner Excellence
- Localizing and executing channel partner programs, enhancing partner capabilities, engagement, and business performance.
- Recruiting and developing new channel partners to expand market coverage and drive sustainable business growth.
- Plan and execute joint marketing initiatives (MDF) with channel partners to strengthen brand awareness in the market, promote solutions, and expand new business opportunities.
- Develop partner enablement programs including training, co-marketing, and content.
- Demand Generation & Pipeline Development
- Lead branding and solution promotion strategies in target markets to enhance market awareness, create customer engagement, and drive the expansion of business opportunities and pipeline growth.
- Plan & execute integrated demand generation campaigns across digital and offline channels.
- Drive marketing-qualified leads (MQLs) and support pipeline acceleration.
- Monitor and optimize campaign performance using data-driven insights.
- Product Portfolio Management & Go-To-Market (GTM) Execution
- Orchestrate the local launch of global products with relevant teams to ensure on-time release, including completion of required localization and certification.
- Leading global and regional GTM strategies for new product introductions (NPI).
- Coordinate cross-functional teams to ensure successful launches.
- Enable partners with tools, content and campaigns for market activation.
- Market Insights, Strategic Planning and Profit Management
- Conduct market research and analysis to define the market size (TAM/SAM), identify priority verticals, and develop and execute market positioning strategies for target segments.
- Analyze business data and market trends to generate insights, evaluate their potential impact on the business, and communicate findings to enable proactive actions.
- Provide insights to refine marketing strategies and identify growth opportunities.
- Implement pricing strategies that balance competitiveness and profitability to drive revenue and margin growth.
Qualifications
[Qualifications]
- 8+ years of experience in marketing in the industrial B2B field
- Experience working in a global or matrix organization (MNCs)
- Strong understanding & experience of demand generation and channel partner engagement
- Expertise in orchestrating the end-to-end process of new product planning, development, and launch
- Understanding business including financial, Profit & Loss (P&L) structure
- Excellent communication and stakeholder management skills
- Language: Fluent in Korean and business level English. No barrier to communicate with global people in English (Reading, Writing and Communication)
- No barrier for international travel
[Preferred Qualifications / Competencies]
- Experience in industrial, technology, or building solutions sectors
- Background as an in-house, full-spectrum marketer at a manufacturing company
- Field experience at Fire Alarm Solution
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Power BI), MS Office and AI tools
- Bachelor’s degree in marketing, Business, Engineering, or related field
- Strategic thinking with strong execution capability and data-driven decision-making
About Us
Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy.
