Partnerships Lead

Location: Remote (US preferred)

Employment Type: Full-time

About the Role

We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).

This role reports directly to the co-founder running GTM and works closely with the CEO.

Key Responsibilities

TikTok Ecosystem Partnerships

• Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams

• Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem

• Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams

• Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations

• Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM

Strategic Account Management

• Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients

• Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor

• Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning

• Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery

• Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership

Agency & TSP Partnerships

• Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies

• Run a referral motion that turns agency partners into a consistent source of net new brand pipeline

• Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps

• Activate dormant agency relationships and identify new TSPs to onboard

Cross-Functional Leadership

• Partner with Sales on enterprise pipeline and deal strategy

• Partner with Reacher Plus delivery on strategic account health and executive relationships

• Partner with Product on platform-level requests from TikTok and top accounts

• Report partnership pipeline, account health, and ecosystem signals to the founders weekly

Ideal Candidate Profile

Required

• 3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform

• Track record managing 20+ strategic accounts simultaneously with executive-level relationships

• Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships

• Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting

• Comfortable in a fast-moving startup environment with no existing playbook

• Strong execution capability (not strategy-only)

Preferred

• Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)

• Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space

• Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)

• Working knowledge of the creator economy, affiliate marketing, or social commerce business models

This Role Is Not For You If

• You expect to inherit a playbook — there isn't one yet, and building it is part of the job

• You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes

• You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon