Account & Relationship Management
- Build and maintain long-term partnerships with key On Premise accounts including outlet owners, managers, bar staff, promoters, and distributors.
- Act as a trusted business consultant to accounts, providing insights to grow mutual business value.
- Ensure premium brand image and execution across all assigned outlets.
Territory Ownership & Market Development
- Own and deeply understand the On Premise territory, including trends, competitors, key consumption occasions, and influencers.
- Identify new business opportunities and expand distribution within assigned areas.
- Develop and execute territory plans aligned with company strategy and targets.
Sales Growth & Activation
- Drive volume growth through effective activations, promotions, and visibility initiatives.
- Identify the right sales and marketing occasions where the brand should be present (brand & product).
- Ensure correct product availability, pricing alignment, and compliance with company standards.
Event & Activation Execution
- Support and execute on-premise events and third-party activations (e.g., nightlife events, festivals, etc.) in line with brand guidelines.
- Ensure all activities are approved, documented, and aligned with ROI objectives.
- Deliver premium execution that enhances brand image and increases consumption.
Planning, Reporting & Coordination
- Plan weekly and monthly activities effectively, prioritizing high-impact outlets and opportunities.
- Track and report daily field activities, market feedback, new openings, and competitor insights.
- Collaborate closely with internal teams (Sales, Marketing, Distribution) to ensure smooth execution and long-term sustainability.
- Bachelor’s degree.
- Minimum 2 years of experience in Sales, On Premise, FMCG, hospitality, or a related field.
- Previous experience in HORECA market is a strong advantage.
- Strong communication, negotiation, and relationship-building skills.
- Commercially aware with a solid understanding of sales fundamentals and basic financial concepts.
- Analytical mindset with the ability to assess sales data and customer performance.
- Self-motivated, proactive, and able to work independently in a fast-paced, field-based environment.
- Highly organized with strong planning and prioritization skills.
- “Street smart” with strong cultural and social awareness of different customer segments.
- Ability to adapt communication style and professional presence based on audience and environment.
- Full working knowledge on MS Office.
- Ability to work flexible hours, including evenings and weekends, as required by the On Premise environment.
