Senior Product Manager – Retail Media Data, Measurement & Auction Strategy (m/f/d)

About your tasks:

• Own and develop the product strategy and roadmap for Retail Media auction performance, data, measurement and reporting.

• Shape our auction strategy by defining requirements and identifying opportunities to improve bidding, ranking, relevance and commercial performance.

• Define advertising tracking requirements, event taxonomies and data contracts across campaign management, ad serving, customer interactions, attribution and reporting.

• Ensure advertising data is reliably ingested into the Unified Data Platform and made available for internal reporting, advertiser reporting, measurement and optimisation.

• Develop measurement and reporting capabilities that help advertisers understand campaign effectiveness, incremental sales, reach and return on advertising investment.

• Partner with Data Science, Data Engineering, Analytics and software engineering to translate business needs into scalable solutions.

• Drive product discovery, prioritisation and delivery, balancing business priorities, technical dependencies and stakeholder requirements.

About you:

• You bring approximately 5-7 years of product management experience, ideally within data products, analytics, AdTech, marketing technology or e-commerce.

• You have experience owning products end to end, from discovery and roadmap definition through delivery, adoption and continuous improvement.

• You have a strong understanding of data products, analytics and measurement, with the ability to translate complex data into meaningful business outcomes.

• You are technically fluent enough to collaborate effectively with Data Engineers, Data Scientists, Analysts and software engineers while understanding and challenging technical requirements.

• You have a working understanding of SQL, data modelling, reporting or BI tools. Hands-on expertise is beneficial but not essential.

• You demonstrate strong stakeholder management and can confidently navigate competing priorities across technical and commercial teams.

• You understand advertising performance and commercial measurement, and you are focused on delivering measurable value rather than simply shipping features.

Nice to Have: 

• Previous experience as a Data Analyst, Data Scientist or Analytics Engineer.

• Familiarity with digital advertising and auction mechanics.

• Exposure to Retail Media, AdTech or marketing analytics.

• Experience building data products or platforms from 0 to 1.

About your Benefits:

In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:

• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
• Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.
• Mental health: Get quick professional help from psychologists from nilo if you feel overwhelmed in your personal or professional life. Anonymously and free of charge.
• Personal Development: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.
• Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
• Sports & Health: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.

While this is a remote position based in Germany, it may require occasional on-site collaboration at our offices in Berlin or Cologne, depending on business and team requirements.