Social Media + Outreach Manager

**Social Media Management** * Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) * Create engaging, on-brand content including reels, stories, posts, and captions * Monitor trends and analytics to optimize performance and grow our following * Manage content calendar and collaborate with designers, writers, and product teams * Respond to comments and DMs to cultivate an active and supportive community **Influencer & Outreach** * Identify, engage, and build relationships with influencers, creators, and brand ambassadors * Coordinate gifted and paid partnerships, from outreach to tracking performance * Build partnerships with relevant podcasts, newsletters, blogs, and communities * Host or support IRL and virtual community activations, events, and collaborations **Growth & Strategy** * Track and report on KPIs and ROI of outreach and social initiatives * Work with paid media team to repurpose high-performing content * Stay up to date with trends in wellness, mental health, sobriety, and content marketing