Senior Social Media Ads Specialist (based in Athens or Thessaloniki)

Relevance Digital is a multi-awarded, fast-growing, technology-first Growth Agency, bringing together 180+ performance marketing experts, designers, developers, and data scientists.

Great Place To Work®

Great Place To Work Hellas® certified Relevance in 2020 as a Great Place To Work®. This special recognition is a meaningful achievement and encourages us to enhance our efforts to create an open, inclusive, and creative high trust working environment where everyone feels as an integral part of our team and can evolve personally and professionally. We are grateful to our people for believing in our mission and doing their best to make Relevance a great place to work.

Selected Clients

AVIS, BEAT, Jumbo, Kaizen Gaming, Zakcret, Mothercare, Porsche, Hondos Center, Public, Brown Hotels, Celestino, Agnotis, Prince Oliver, YAMAHA, Zeus & Dione, UNICEF Greece, Benaki Museum.

Awards

Google Ads Impact Awards 2025: Data Innovation Award
Peak Awards 2025: Grand Winner | Best Performance Per Industry (13 Awards)
Google Premier Partner Awards 2021: Diversity, Equity, and Inclusion Award Winner

Peak Awards 2020: Performance Agency of The Year (41 Awards)

Google Premier Partner Awards 2019: Video Excellence Award Winner

E-volution Awards 2019: 14 Awards

Peak Awards 2019: Performance Agency of The Year (30 Awards)

Google Premier Partner Awards 2018: Display Innovation Award Winner

Google Premier Partner Awards 2018: Video Innovation Award Winner

Google Export Guru Award 2018

Peak Awards 2018: 15 Awards

Google Export Guru Award 2017

Stelios HajiIoannou Young Entrepreneurship Award 2017

Google “Ready to Rock” Award 2016

Our Principles

At Relevance, we focus on six core principles through which we cultivate our culture, promote excellence and evolve: Diversity - Knowledge - Innovation - Execution - Humility - Ownership.

Our company's core purpose is to provide an environment for employees, clients and ourselves to flourish and throughout our eleven-year long lifetime we have heavily invested time & resources in building and maintaining a strategy, structure and methodology with one goal in mind; Growth. We have also managed to create an inspiring working environment in which our people can perform and develop by guiding and being guided.

We Hire for Attitude and train for Skill

We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) encouraging attendance to Google/Meta/Vendors events; (4) supporting an open space culture to nurture knowledge sharing.

As a Senior Social Media Ads Specialist you will:

• Develop and deliver a winning social media paid strategy while setting relevant KPIs according to business objectives

• Plan, create and optimize paid campaigns on Meta, TikTok and LinkedIn Business platforms

• Measure, refine & report performance of all digital marketing campaigns against ROI goals

• Plan, execute and measure tests across ad creative, landing pages and other marketing elements to optimize results

• Apply audience insights and analytics data to inform paid social campaigns

• Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience

• Ensure the quality and accuracy of all client-facing deliverables

• Develop, communicate and monitor growth and efficiency targets for client campaigns and agency business

• Collaborate with Account and Design Teams to develop digital plans that support client objectives

• Be up to date with the latest social media trends, apply international best practices and innovative tools

What you will bring:

• At least 4 years of experience as a Social Media Specialist or similar role

• University degree in Finance, Marketing or relevant field

• Successfully devised and developed paid social campaigns across Meta, TikTok and LinkedIn

• Experience in e-commerce and paid social strategies optimized for ROI

• Strong copywriting skills and ability to provide brand-led strategic messaging

• Data-driven and proven ability to analyze data for insights through Facebook Analytics and other Third Party Apps (Google Analytics)

• Strong communication and organization skills with the ability to adapt in agile ways of working

• Ability to self-manage while handling projects under tight deadlines

• Meta Media Buying Certification is a plus

Benefits:

• Competitive salary

• Hybrid working model

• Private Medical & Life Insurance

• Inspiring and challenging projects

• Growth opportunities

• Extensive education

• Central offices

• Bonus opportunities