Sr. Manager, Demand Planning and Performance Analytics

We are seeking a Sr. Manager, Demand Planning & Performance Analytics to run marketing planning, demand forecasting and lead quality analysis across a multi-brand, multi-market home improvement portfolio. This role builds the processes, models and standards that help each brand invest efficiently, match marketing volume to sales capacity, and turn more leads into sales.

What You'll Do:

Marketing planning and performance

• Run a standardized monthly marketing planning process across multiple brands and markets, from inputs and plan builds through reviews and sign-off.

• Partner with brand marketing leaders to set channel mix, budgets, and lead and appointment targets by market.

• Run month-end plan vs. actual reviews: explain variance and recommend changes for the next month.

• Build and maintain planning and channel playbooks (paid search, paid social, affiliates, direct mail, local services ads) and a new market launch playbook.

• Standardize KPI definitions and keep a shared test-and-learn log so wins scale across brands.

Demand and capacity planning

• Build and maintain the marketing demand model, including market sizing, share and growth headroom by brand, product and market.

• Align lead and appointment targets with sales and installation capacity, and flag markets that are over- or under-served.

• Manage pacing and month-end projections for spend, leads, appointments and sales against plan.

• Build scenario models for the VP and leadership team and document key assumptions: cost per lead, set, issue and close rates, and average ticket.

Lead quality and optimization

• Document business requirements for lead quality scoring and filtering, working with the data and technology teams who build the tools.

• Recommend score tiers and screening rules, and validate them against appointment and sales outcomes.

• Share lead quality findings with channels, agencies and affiliates so non-quality traffic is cut at the source.

• Support the use of AI-driven insights such as quality alerts and anomaly detection, and review outputs before they inform budget decisions.

• Report lead quality trends weekly, using one framework across all brands.

What You'll Bring:

• 5+ years in marketing analytics, performance marketing or marketing operations, including hands-on planning, forecasting or measurement work

• Experience building forecasting, demand or market-sizing models that inform budget decisions

• Hands-on with Google Analytics (GA4), Google Tag Manager, Google Ads and Meta Ads Manager

• Experience with call tracking and attribution for a call-heavy lead generation business

• Strong with dashboards and data tools such as Power BI, Looker Studio or SQL

• Clear communicator who can explain a data problem and its dollar impact to leaders and partners

Preferred

• Home services, remodeling or other in-home sales lead generation

• Multi-brand or multi-market experience, including new market launches

• Experience with lead scoring, lead quality programs or CRM and contact center platforms

• Experience working with agency and affiliate partners on shared data and standards

About Renuity
Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.

To learn more, visit Renuity's About Us page.

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Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected]. 

If you have a question regarding your application, please contact [email protected]

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