What will your responsibilities be?
- Define the Marketing strategy in line with the company’s overall strategy, both online and offline, and manage the necessary tools to efficiently reach customers.
- Establish action plans and protocols, coordinating and supervising promotional materials, as well as the organization of events and trade fairs.
- Analyze the product and brand status and reputation through the monitoring of metrics and key performance indicators.
- Analyze competitors, specific markets, and the impact of actions for entry into each segment/channel (specialized / distributor) and country.
- Prepare periodic performance reports to be presented to Management.
- Collaborate with the Sales and Management teams in the development of specific materials, training sessions, events, etc., to support and drive sales.
- Manage internal communications.
- Maintain direct communication with other subsidiaries to develop action plans that are relevant to the company.
