The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.
Position Summary:
The Assistant Media Manager, Hong Kong, supports the Regional Media Manager, North Asia, in executing end-to-end media strategies for the Hong Kong SAR market. This role focuses on planning, optimizing, and delivering 360-degree paid media campaigns (Print, OOH/DOOH, Digital, Programmatic, Social, and Paid Search) to drive brand desirability, awareness, and boutique traffic.
The ideal candidate balances data-driven performance marketing with strict protection of Cartier’s brand equity, ensuring messaging reaches targeted luxury audiences in premium environments. This role requires close collaboration with North Asia regional teams, local commercial and marketing teams, and external media agencies.
KEY RESPONSIBILITES
- Media Planning & Implementation:
- Assist in translating global brand guidelines into tailored, 360-degree local media strategies across traditional (OOH/DOOH, premium print) and digital channels.
- Support the end-to-end execution of media campaigns, ensuring timely delivery, channel optimization, and alignment with seasonal marketing calendars.
- Content & Website Maintenance: Provide support for ad content creation for local events, website homepage updates and copy localization.
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- Agency & Partner Management
- Serve as the day-to-day liaison with media agencies to ensure seamless execution, buying efficiency, and quality reporting.
- Maintain strong relationships with local publishers, ad-tech vendors, and media owners to secure premium ad placements and exclusive sponsorship opportunities.
- Ensure all media buys adhere strictly to brand safety guidelines and premium placement standards.
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- Performance Analytics & Insights
- AI-Driven Analytics & Efficiency: Champion the adoption and leverage of internal AI tools to streamline reporting workflows, improve tracking efficiency, and drive deeper analytical insights for media optimization.
- Leverage CRM, first-party data, and ad-tech tools (e.g., Google Analytics) to refine audience targeting and improve ROI.
- Prepare post campaign reports, extracting key insights and data-driven learnings to optimize future campaigns.
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- Financial & Administrative Governance
- Monitor media budgets, track purchase orders/invoices, and ensure accurate financial reconciliation.
- Assist in auditing placements and verifying media delivery against approved plans.
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- Cross-Functional Collaboration
- Collaborate with regional and local Marketing and Communications teams and Commercial teams to ensure integrated and cohesive communication strategies.
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Experience: Minimum of 8+ years of experience in media planning and buying experience, preferably within a media agency or in-house at a luxury, beauty, or premium lifestyle brand.
- Language Skills: Fluency in English and Cantonese is mandatory. Proficiency in Mandarin Chinese is an advantage.
- undefinedCore Competencies & Skills:Digital Expertise: Strong fluency in programmatic buying, paid search, display/video advertising, and social media platforms (Meta, Douyin, XiaoHongShu, WeChat, etc.). Familiarity with digital analytical tracking tools (e.g., Google Analytics) and ad-tech ecosystem.Analytical Skills: Proven ability to analyze campaign performance data, extract insights, and present complex data clearly to support data-driven decisions.Negotiation Skills: Strong negotiation and persuasion abilities to maximize media value and placement quality.Project Management: Exceptional organizational skills and attention to detail, with a proven track record of managing multiple projects concurrently to meet deadlines.Communication: Excellent written, verbal, and presentation skills.Brand Affinity: Passion for luxury retail with a deep understanding of brand equity and storytelling in the luxury sector.Adaptability & Collaboration: Strong team player capable of thriving in a fast-paced, dynamic, and complex international cross-functional environment.YOUR MISSION:
Performs tasks building a social media site presence to increase product/brand awareness, drive traffic to product/brand social media pages, and encourage potential customers to join product/brand social networks.
HOW WILL YOU MAKE AN IMPACT?
- Build and enhance social media presence to increase product/brand awareness, drive traffic to social media pages, and encourage potential customers to join product/brand social networks.
- Analyze best practices through competitive benchmarking, customer insights, A/B testing, feedback from cross-functional partners, and site feature/functionality enhancement to support digital channel management.
- Prepare and contribute to various data and analytics reports.
- Monitor performance of digital marketing campaigns through detailed analysis.
- Perform customer and market research and analysis techniques to support customer and market research initiatives.
- Implement differentiating customer experience initiatives, tools, and processes, including customer experience testing.
- Provide support and advice to help others maximize the use of external communications systems.
- Execute market research to identify innovative industry trends, disrupters, and new market spaces for emerging or new market opportunities.
- Independently collate and analyze data using predetermined tools, methods, and formats to create standard insights.
- Manage brand(s) by implementing brand plans and guidelines and measuring effectiveness.
- Develop personal capabilities by participating in assessment and development planning activities, formal and informal training, and coaching.
- Maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential.
- Stay updated on relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
- Possess a Short-Cycle Tertiary Education.
- Demonstrate sound experience and understanding of straightforward procedures or systems.
- Have basic experience in coordinating the work of others.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
Short-Cycle Tertiary Education
Sound experience and understanding of straightforward procedures or systems.
