Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.
[KEY RESPONSIBILITIES]
1. Public Relationships (40%)
- Arrange PR shooting (daily stocks check for the shooting, boutique communication, logistic follow up, security arrangement, documentation, on-site communication and product handling working with PR agency, Handle direct editorial loan requests, particularly for high jewellery, and review product selections for agency-led requests)
- Handling press requests and be the first line contact facing press
- Updating monthly look book by co-working with Operation team and disseminate the press material
- Compile all PR assets (pack-shots, images, news release etc)
- Proof-read Press release and PR asset translation
- Seasonal/ Ad-hoc gifting arrangement
- Supervise PR samples held by the PR agency, coordinate warehouse dispatch and returns, support stocktaking when required, and assist with product availability for ongoing loan operations.
2. Generate PR coverage and analysis (25%)
- Actively pitch PR storytelling aligned with global guideline and local PR plan
- Secure placements in top-tier publications and media outlets and PPL opportunities that align with Maison's image and target audience
- Analysis PR coverage by extracting data through DMR on a monthly basis and report
- Monitoring all brand-related issues and competitors across all channels
3. Ambassador support (15%)
- Follow-up shooting and business trip
- Ambassador treatment and relationship activities
- Seasonal/ Ad-hoc gifting arrangement
- Monitoring all ambassador-related issue
4. Develop and execute PR strategies (10%)
- Support ideation of PR strategy to deliver compelling coverage, activations and Maison corporate messages tactically
- Collaborate closely with stakeholders, external vendors such as PR agency to align PR stories with 360˚ communication
5. Administration (10%)
- PR-related and PR event administration & invoice preparation for all activities & expenses
- Monthly expense closing and report
- Support Print/OOH/DOOH advertising plan
- Provide advertising assets for department store displays and respond to EDM material requests from department stores and the wholesale team.
[Job Requirements]
- Min 3-5 years of professional experience in relevant industry, PR and communication
- Good understanding based on brand marketing and communication experience (Luxury industry experience preferred)
- Advanced level of English proficiency (verbal and written)
- Excellent communication, negotiation, and interpersonal skills
