Marketing Strategist

Reporting to the Director of Marketing and Public Relations, the Marketing Strategist will work with a team of creatives, digital marketing specialists, designers, developers and accounts team to devise marketing strategies, campaigns, and tactics.  You'll join a collaborative and results-oriented team to help shape our clients marketing campaigns. In the role, you'll sharpen your analytical chops and improve our client's ROI by planning & buying optimized digital and traditional marketing campaigns.

Responsibilities

• Digital and traditional campaign planning & optimization
• Research & analysis of consumer behavior and competitive landscape
• Implementing your vision across display, video, paid social, search & mobile channels
• Maintaining tracking systems to monitor conversion and funnel activity
• Project management across campaigns, vendor & client relationships management

Requirements

• BA/BS or equivalent working experience in communications or marketing
• Previous experience in content marketing, digital marketing, or relationship management.
• Skilled in creating, editing, and promoting written and visual content.
• Experience working with a team of creatives and/or marketing experts
• Creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.

If your portfolio of work is awesome, and you don’t meet the above experience requirements, please don’t hesitate to submit your resume and portfolio. We believe in hiring the right people, with the right skillsets, and growing them as we build our company.

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Road Media Group is a full-service agency offering industry-leading digital advertising, brand strategy, design, email marketing, public relations, and more.
Before founding Road Media Group, our principals generated proven results for dozens of organizations and brands over the last few years, including Guess Jeans, Pepsi, Ford Motor Company, MS Tech, McWane, Inc, Atlantic Bottling, and many more. Our work prior to founding Road Media Group has been recognized with dozens of industry awards for top quality in the field.
Today, our commercial brand management savvy helps our clients run smarter, more effective campaigns — and our diverse background helps other brands connect with and cultivate audiences on a deeper level. We offer it all with clear, up-front pricing and no hidden markups. Ever.

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Road Media Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.