Sales and Marketing Coordinator

About Rocket Farms

Where Horticulture Meets Inspiration

Rocket Farms is a leading grower and marketer of year-round premium potted plants and fresh culinary herbs, developing innovative live goods programs for many of the nation's leading grocery, club, and mass retail customers. Combining decades of horticultural expertise with exceptional service, we help retailers create engaging shopping experiences and drive category growth.

Position Summary

We’re seeking a Sales and Marketing Coordinator to support our Sales & Marketing organization through sales coordination, marketing initiatives, market insights, and cross-functional collaboration.

This highly visible role helps coordinate customer programs, product launches, promotional initiatives, trade shows, sales materials, website content, and reporting while providing day-to-day support to the Sales & Marketing team.

The ideal candidate combines strong organizational and analytical skills with exceptional communication abilities and enjoys working with both data and people in a fast-paced, customer-focused environment.

Essential Duties & Responsibilities

Sales & Marketing Coordination

• Coordinate seasonal product launches, promotional campaigns, customer programs, and other sales and marketing initiatives.

• Develop and maintain customer presentations, proposals, sales materials, promotional collateral, catalogs, website content, and other customer-facing resources.

• Support customer meetings, sales initiatives, lead follow-up, and new business opportunities by coordinating materials, information, and follow-through.

• Communicate directly with customers, vendors, and internal teams to ensure timely coordination and execution of customer programs and business initiatives.

• Assist with planning and coordinating trade shows, customer visits, conferences, industry events, and sales meetings, including logistics, materials, and follow-up.

• Conduct market research and monitor customer demand, competitive activity, and sales performance to support sales and marketing initiatives.

• Prepare sales reports, forecasts, presentations, and other analyses for Sales Leadership.

• Coordinate communication and activities between Sales, Marketing, Production, Procurement, Customer Service, and Operations to support customer programs, product launches, and business initiatives.

• Maintain customer information, sales support materials, and commercial documentation.

• Provide project coordination and additional support to the Sales & Marketing team as needed.