Consumer Market Insight Manager

Key Responsibilities

Drive Consumer & Market Understanding 

• Lead consumer, customer and market research to uncover growth opportunities. 

• Monitor market dynamics, competitors and emerging pet owner trends. 

Enable Data-Driven Growth 

• Partner with CRM, Digital and Data teams to leverage first-party data. 

• Support segmentation, journey mapping, engagement and loyalty insights. 

Accelerate Innovation & Decisions 

• Support innovation pipeline through insight-led opportunity identification. 

• Lead concept, communication and consumer validation studies. 

Build Insight Capability 

• Champion consumer-centric thinking across the organization. 

• Bring new methodologies, tools and AI-enabled approaches to insights. 

What Are We Looking For?

Experience 

• 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions. 

• FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred. 

• Strong ability to influence business decisions and senior stakeholders. 

Capabilities 

• Strategic thinking and business acumen 

• Consumer centricity and curiosity 

• Data analytics and insight generation 

• Storytelling and executive communication 

• Collaboration, learning agility and growth mindset