The Senior Manager, Change Communications will act as the dedicated communications expert for the Strategic Reinvention Office (SRO). This role is pivotal in driving the adoption of our transformation agenda by ensuring Associates are informed, engaged, and aligned with the company’s strategic objectives.
In close partnership with the SRO Change Management Lead and program communications leads, this position will spearhead the development and execution of all communication strategies for change initiatives across the organization. It will report into the SRO but will have a dotted line to the Director, Global Corporate Communications and will work closely with the Global Corporate Affairs team to ensure alignment on messaging, channel strategy and Associate engagement.
What Will be your Key Responsibilities?
Strategic Change Communications
- Expert Counsel & Strategy: Serve as the primary communications advisor to SRO leadership. Proactively make strategic recommendations to senior stakeholders on how to effectively navigate complex change, rather than simply executing tasks.
- Planning & Execution: In partnership with the Change Management Lead, develop and execute a comprehensive change communication strategy that supports the integrated change plan (covering Culture, Processes, and Training) and drives intended behaviors.
- Leadership Enablement: Partner with senior leaders to enhance their effectiveness and visibility. Coach them on delivering key messages consistently and authentically to build trust and alignment across all levels of the organization.
- Collaboration: Work closely with cross-functional teams including the Royal Canin SRO and Petcare STEO, Regional Corporate Affairs, P&O, and program teams (including EOS) to ensure a cohesive and resonant narrative for all Enterprise-wide communications.
Operational change communication deliverables
- SRO Reason for Being: Develop a clear narrative on the role of the SRO and its value to the Royal Canin business to support leaders.
- Case for Change: Maintain a clear, compelling "case for change" that serves as the foundation for all transformation messaging and connects strongly to our Enterprise ambition and strategy.
- Orchestration of change: Together with Change Management Lead, co-ordinate the execution of change communications across different transformation programs across the Petcare and RC businesses.
- Governance: In partnership with the different Transformation Programs, build a communications framework to ensure consistent messaging, channels and approach across different programs. Build a community of Program Change and Communications Associates within Royal Canin.
- Narrative and Messaging: Craft and maintain the core leadership narrative, detailed talking points, and a comprehensive Q&A document to equip leaders for all communication moments.
- Line Manager Enablement: Design and deploy communication toolkits and training to enable Line Managers as critical change agents, empowering them to cascade messages and manage their teams effectively through the transition.
- Audience Segmentation: Conduct audience analysis and segmentation based on the level of impact to ensure communication is tailored, relevant, and resonant for different Associate groups and align relevant channels across Transformation Programs.
- HQ Change Comms Partner: Together with Program leads, support execution of change comms initiatives as it relates to Global HQ based Associates, together with Corporate Affairs and P&O.
- Feedback Loops: Establish and manage robust two-way feedback channels (e.g., surveys, forums) to monitor Associate sentiment, proactively address concerns, and adapt communication tactics in real-time.
- Measurement: Define and implement a measurement framework to track the reach and effectiveness of change communications, reporting on key metrics to demonstrate impact and inform future approach.
What are we looking for?
- Bachelor's degree in communication, Business, or a related field; Master’s degree preferred.
- Minimum of 8 years of corporate communications experience with a strong focus on internal communication and change management.
- Fluent in English; proficiency in French is a plus.
