Associate Marketing Manager, China & East Asia

Application Closing Date:

22 November 2026 11:59pm
Salary: Competitive

We're looking for an Associate Marketing Manager to join our team in China, based in either Beijing or Shanghai. You'll develop and deliver integrated marketing programmes across Greater China and our priority markets in the wider Asia-Pacific region, including Japan, South Korea, Southeast Asia and Oceania, turning our strategic objectives into measurable results.

You'll build awareness, deepen engagement and generate demand across our publishing, membership and other strategic priorities. Working closely with regional colleagues and with our global product, marketing and communications teams, you'll strengthen our relationships with researchers, institutions, industry stakeholders and the wider scientific community, and use data to turn that engagement into sustainable growth. You will also manage agencies and suppliers and guide colleague where required.

What you will be doing:

• Turn growth objectives into marketing programmes
  • Translate agreed goals, including author acquisition and membership recruitment and retention, into practical programmes for priority audiences and markets, agreeing objectives, budgets, timelines and measures of success with business leads
• Understand and prioritise our audiences
  • Use regional market knowledge, audience insight and data to define and prioritise target segments, and develop tailored propositions and messaging
• Lead multichannel campaigns
  • Plan and deliver campaigns from start to finish to maximise reach, engagement, conversion and return on investment
• Coordinate content and localisation
  • Brief, develop and localise marketing content and assets, making sure everything is credible, relevant and appropriate for each market
• Manage agencies and partners
  • Work with agencies, suppliers and external partners, setting clear deliverables, quality standards and timelines
• Measurement and continuous improvement
  • Build and maintain dashboards and reporting to track results against agreed KPIs, and use testing and performance data to keep refining targeting, messaging, creative and channel investment
• Support colleagues across the organisation
  • Offer practical marketing input and delivery support to other teams and projects where needed

What we are looking for:

Essential

• Proven hands-on B2C or growth marketing experience in Greater China and/or priority Asia-Pacific markets, with a proven track record of delivery from plan to execution.
• Practical experience of segmenting audiences, selecting appropriate channels and delivering campaigns that improve awareness, engagement, acquisition or conversion.
• Experience of using localised digital and community channels and resources to reach and engage target audiences.
• Strong conversion and optimisation skills, with experience of using testing and performance data to improve targeting, messages, creative and customer journeys
• Practical experience of managing agencies, suppliers and campaign budgets, with the ability to prioritise activity and maintain high standards of delivery.
• Articulatable knowledge and understanding of the research landscapes of key markets in APAC. Marketing related project experience in at least one or some of these markets (Japan, South Korea, Australia and Southeast Asia).
• Excellent professional fluency in Mandarin and English, together with the ability to work effectively across Asia-Pacific markets within a global organisation.

Desirable

• Demonstrable success in line-managing and developing a team, coaching colleagues and fostering a collaborative, high-performing working environment.
• Experience in scholarly communications, STM publishing, professional bodies, higher education or research-intensive sectors.
• Professional proficiency in Japanese and/or Korean a plus
• Experience with CRM, marketing automation, audience analytics, dashboarding and responsible use of generative AI tools in marketing workflows.

If you are interested in this role, please apply before the end of the closing date. When applying, you will need to provide an up-to-date CV and as a cover letter (in no more than 500 words) telling us about your relevant knowledge, skills and competencies and why you are applying for this role.

About the RSC

We are a thriving international community of over 60,000 members in 125 countries, an internationally renowned publisher of high quality chemical science knowledge and the professional body for chemists in the UK, with a reputation as an influential champion for the chemical sciences.

As a not-for-profit organisation employing around 600 staff in 6 countries, we reinvest all of our income to achieve our charitable objectives in support of the chemical sciences community and advancing chemistry.

Our purpose is ‘to help the chemical science community make the world a better place'.

Our global community spans hundreds of thousands of scientists, librarians, teachers, students, pupils and people who love chemistry.  We connect our community by holding scientific conferences, symposia, workshops and webinars and we partner globally for the benefit of the chemical sciences.

Visit our Work For Us website to learn more about us, our benefits, equal opportunities statement and inclusive culture pledge.

At the RSC, we recognise the benefits of a diverse workforce and welcome applicants from a range of backgrounds to apply. We particularly encourage applications from disabled and ethnic minority candidates.

We are committed to making our recruitment processes accessible to all and as part of this, we are flexible in the ways we give and receive information. If you would like to apply using a different format, please contact the Recruitment Team at [email protected] or on +44 (0) 1223 432229 and we will do our best to put any reasonable adjustments in place.

If you have any questions, please contact us at [email protected].