Rust Automation and Controls is a family-owned industrial instrumentation and automation sales company founded in 1976 and headquartered in West Jordan, Utah. For more than 50 years, we have supported customers across the Western United States with measurement and control solutions that keep critical operations running. While headquartered in Utah, our experienced sales team is located throughout our territory, delivering responsive local support backed by deep technical expertise. We serve industries including oil and gas, water and wastewater, power generation, manufacturing, food and beverage, and life sciences, offering products, application support, training, and ongoing service.
Position Overview
Position: Outside Sales Engineer
Location: Sacramento/Folsum/Chico
Rust Automation & Controls is seeking a motivated Outside Sales Engineer to support and grow the Sacramento territory. This role focuses on sales and promotions of assigned product specialties while working closely with the Inside Sales Engineering team and directly with end users.
Key objectives include:
- Achieving sales goals through increased revenue and gross margin
- Developing and maintaining strong relationships with existing and prospective customers
- Executing territory and account strategic planning
- Developing opportunities and reporting on key sales activities
Role & Responsibilities
Outside Sales Engineer will support customers throughout the Sacramento/Folsum/Chico region, engaging with industrial and commercial end users, and system integrators.
Key responsibilities include:
- Learning and maintaining working knowledge of all products and solutions offered by Rust Automation & Controls
- Prospecting and promoting products, services, and solutions within assigned commercial and industrial accounts
- Growing territory sales and gross margin through regular in-person customer visits, effective use of video conferencing, and proactive communication via email, text, and phone.
- Re-engaging dormant or inactive customers through targeted outreach and personal interaction
- Collaborating with manufacturing partners through calls and emails, participation in webinars and seminars, and on-site visits.
- Partnering with the Inside Sales Professional team to provide timely and accurate customer information
- Performing site walkdowns in industrial and commercial environments
- Maintaining a robust CRM database that includes accounts, contacts, opportunities, and projects.
- Clearly articulating customer solutions and collaborating with internal teams to execute effectively
Qualifications & Profile
- Technical degree or 2–3 years of industrial sales experience (or related field)
- Willingness and ability to travel within the assigned territory, including occasional overnight travel
- Self-motivated with the ability to set aggressive goals and exceed them
- Strong desire to learn, grow, and be coachable
- Resilient, adaptable, and solution-oriented with a positive, can-do attitude
- Excellent interpersonal and communication skills with a customer-first mindset
- Ability to manage customer expectations and identify new sales opportunities
- Timely, professional communication with customers, managers, and manufacturing partners.
- Strong organizational and time-management skills
- Ability to work independently while leveraging internal resources
- Proficiency with Microsoft Office and CRM/ERP systems (e.g., NetSuite, Salesforce)
Benefits & Perks
- Compensation based on education and experience
- Stability and security of a family-owned organization
- Extensive training and professional development opportunities
- Comprehensive benefits package including medical, dental, and vision coverage.
- Competitive paid time off
- Life insurance
- 401(k) with company match
- Company Vehicle
Is This You?
- Do you have a pioneering spirit and enjoy working for a growing company with a strong culture?
- Do you thrive in a motivated, team-oriented environment focused on customer solutions?
- Do you enjoy solving problems and taking on challenges?
- Do you strive to exemplify excellence in everything you do?
If you answered YES, Rust Automation & Controls would love to welcome you to our family.
The pay range for this role is:
110,000 - 130,000 USD per year
