The Growth Campaign Strategist owns campaign strategy for a defined business area, end to end. Reporting to the Director, Growth Marketing, the role carries full end-to-end ownership of campaign strategy: setting the direction, planning, measuring and adapting campaigns until they deliver. This is an individual contributor role.
Key Responsibilities
Own the end-to-end campaign strategy, planning, execution, performance, and optimisation for the assigned business area, ensuring campaigns deliver measurable commercial outcomes and pipeline impact.
Define campaign objectives, target audiences, buying committees, value propositions, success metrics, and pipeline targets in partnership with Product Marketing, Field Marketing, Sales, and MDR teams.
Design and execute integrated demand generation and account-based marketing (ABM) programmes across multiple products, regions, and channels, including one-to-one, one-to-few, and one-to-many motions.
Recommend and manage the optimal audience strategy, channel mix, campaign sequencing, and content requirements to maximise engagement, conversion, and pipeline generation.
Lead campaign delivery across cross-functional teams and shared services, managing briefs, timelines, dependencies, priorities, quality standards, and stakeholder expectations.
Act as the primary owner and point of contact for campaign strategy, providing clear direction, aligning stakeholders, and challenging activities that do not support business objectives.
Establish measurement frameworks for all campaigns, monitor performance across the full funnel, and ensure success criteria are defined before launch.
Analyse campaign results, lead testing and experimentation programmes, identify improvement opportunities, and implement data-driven optimisation strategies.
Drive continuous improvement of campaign operations, governance, reporting standards, prioritisation processes, and ways of working across the marketing organisation.
Partner with regional and sales teams to support localisation, lead management, account prioritisation, follow-up effectiveness, and pipeline conversion.
Share campaign insights, lessons learned, and best practices across the organisation to improve future performance and scalability.
Leverage AI and emerging marketing technologies to improve productivity, audience insights, personalisation, content effectiveness, campaign performance, and operational efficiency.
Skills & Experience
Essential
Desirable
Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS.
Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.
RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.
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Job details are sourced from the employer's original posting.
Open job postingAbout the company
RWS Moravia is one of the leading localization service providers in the world. We deliver localization, language quality, technology consulting, testing and content optimization services to help the world’s top brands enter global markets with high-quality localized products and content. Our custom solutions combine strategy, technology, people and data to resolve our clients’ most difficult globalization challenges.