The Consumer & Shopper Insights Manager is RYZE's voice of the consumer and shopper, translating custom research into clear direction for innovation, packaging, go-to-market strategy, and marketing investment. This role owns the end-to-end research process partnering closely with Marketing, R&D, and Category teams. It's a high-visibility, cross-functional role for someone who wants their insights shaping nearly every major consumer-facing decision at a fast-growing beverage brand. This is the first of four planned hires for a growing Category Management team, which expects to add two Category Managers and a Category Analyst over the course of 2027 as RYZE scales its retail footprint.
Responsibilities will include:
• Own the full lifecycle of custom qual/quant research (concept tests, U&A, packaging/claims testing, segmentation, conjoint/MaxDiff, shopper intercepts) from study design through vendor management to actionable recommendations.
• Select and manage the right methodology and vendor for each business question, balancing speed, cost, and rigor (e.g., online panel providers, qual moderators, shop-alongs, in-market tests).
• Build and maintain a rolling consumer/shopper learning agenda with brand, innovation, and category teams to prioritize research investment against the highest-impact decisions.
• Partner with R&D and Marketing to inform the innovation pipeline, testing concepts, flavors, formats, and claims at each stage-gate, and translating white space into actionable briefs.
• Provide fact-based recommendations on packaging design and structure using shopper research and testing tools where applicable.
• Deliver consumer and shopper insights that shape go-to-market strategy, positioning, and messaging for new and existing products.
• Partner with Marketing to inform marketing mix and spend decisions, evaluating campaign concepts, creative, and channel strategy through a consumer lens.
• Own or co-own brand health tracking with an external vendor and present findings and recommendations to senior leadership, adapting the story for technical and executive audiences.
• Bachelor's degree with 5-7+ years in marketing, market research, statistics, or related field.
• Background in CPG required, with food and beverage industry experience strongly preferred.
• Demonstrated experience leading custom qualitative and quantitative research end-to-end, including vendor management.
• Excellent storytelling and presentation skills — able to turn complex data into a clear, actionable narrative for both technical and executive audiences.
• Strong project management skills with the ability to manage multiple studies and stakeholders simultaneously in a fast-paced, entrepreneurial environment.
• Hands-on proficiency with syndicated scan data tools (e.g., Nielsen, SPINS) and shopper data platforms (e.g., Numerator, 84.51°).
• Advanced proficiency in Excel and PowerPoint, with the ability to turn complex data into clear, compelling presentations and reports.
• Strong project management skills, with the ability to juggle multiple retailer requests, reporting cadences, and deadlines at once. implications)
• Low-ego, team-first: The best idea wins, no matter whose it is
• Self-starter: You see what needs doing and get after it, no waiting for direction
• Comfortable in ambiguity: Fast pace and shifting priorities energize you
• Builder at heart: You're energized by a fast-moving environment where you help create the processes and playbooks
• Mission-driven: You genuinely care about wellness and are excited to help build RYZE's next chapter
Job details are sourced from the employer's original posting.
Open job postingAbout the company
RYZE Inc. is a company focused on developing and marketing innovative products.