The Paid Media Creative Strategist owns the creative and messaging strategy for paid media and search-driven campaigns, with a strong focus on static ad formats. This role drives performance-focused creative development through data analysis, structured testing, and cross-functional collaboration to support customer acquisition, revenue growth, and scalable digital marketing performance.
Paid Media Creative Strategy (Static Ads)
Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats.
Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals.
Establish scalable creative strategies that improve performance across digital advertising channels.
Translate brand positioning into performance-driven creative executions.
Performance Analysis, Tracking & Reporting
Analyze digital marketing performance of static creatives using key metrics including:
Click-through rate (CTR)
Customer acquisition cost (CAC)
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Campaign-level KPIs
Translate performance data into actionable insights and strategic recommendations.
Deliver regular reporting and performance updates to marketing leadership.
Creative Optimization & Experimentation
Optimize creative assets, messaging, and formats based on performance trends and audience behavior.
Lead structured experimentation programs including A/B testing and creative testing frameworks.
Apply funnel and conversion insights to continuously improve engagement and conversion efficiency.
Identify winning creative patterns and scale high-performing concepts.
Docusign Envelope ID: E0B9858F-C262-48B9-B885-EF1ECA1891AF
Leadership & Quality Assurance
Lead and manage designers and QA support teams.
Set creative priorities and ensure alignment with marketing and performance objectives.
Review deliverables to maintain quality, accuracy, and brand consistency.
Oversee workflows, timelines, and asset delivery across campaigns.
Cross-Functional Collaboration
Partner closely with media buying, performance marketing, CRO, and analytics teams.
Align creative strategy with paid media execution and search marketing objectives.
Integrate performance learnings into ongoing creative planning and scaling strategies.
Support integrated marketing initiatives across multiple digital channels.
Digital Retail & E-Commerce Creative Strategy
Develop and optimize creative assets for digital retail platforms such as Amazon and Target.
Ensure assets meet platform specifications while maintaining conversion-focused messaging.
Align creative execution with search visibility and e-commerce performance goals.
Conversion Rate Optimization & Content Funnels
Collaborate with CRO teams on advertorials, listicles, and content-led landing experiences.
Contribute to visual direction, messaging hierarchy, and testing strategies.
Support initiatives designed to improve website conversion rates and funnel efficiency.
Campaign Planning & Multi-Channel Execution
Supervise: Graphic Designers
Support planning and execution of online marketing initiatives across paid media and performance channels.
Help define campaign concepts, rollout strategies, and testing plans.
Ensure creative readiness across platforms and campaign launches.
Bachelor’s degree in Marketing, Advertising, Communications, or related field
3 years of experience as a Paid Media, Creative Strategy, Performance Marketing, or Digital Advertising.
This isn't just an editing role—it's an opportunity to become a stronger performance creative, understand what makes ads convert at scale, and grow within a fast-moving creative team.
Learn directly from performance data: see which ads are winning, understand why they're working, and use those insights to improve your own creative decisions.
Learn from top-performing creatives in weekly creative and learning sessions where we break down winning ads, consumer psychology, performance marketing principles, and new creative approaches.
Work with the latest AI creative tools, with access to leading AI video, image, voice, and generation platforms.
Continuous learning & development, with access to courses, internal resources, tutorials, and ongoing experimentation with new tools and techniques.
Room to grow beyond the editor role as RYZE's creative team expands, with opportunities to step into leadership, management, training, and specialized creative roles.
High creative ownership: contribute ideas, experiment with new formats, and help shape how RYZE approaches performance creative.
Performance-based bonuses for strong-performing creatives when their ads reach key performance milestones.
Competitive hourly or monthly contract compensation 💰
Opportunity to work on high-impact performance creative for a fast-growing brand 🚀
Access to RYZE creative assets, tools, templates, and performance insights 🎨
Job details are sourced from the employer's original posting.
Open job postingAbout the company
RYZE Inc. is a company focused on developing and marketing innovative products.