Marketing and Communications Manager

Salary Range: $75,027 - $82,509 per year 

FLSA Status: Exempt

Schedule: Full-time; Monday - Friday, any 8-hour shift scheduled between 8:00AM - 6:00PM. Nights and weekend as needed. 

Homelessness is a public health, social and racial justice issue!

Since 1984, St. Francis House has committed itself to healing the wounds of those impacted by an inequitable society and breaking down the barriers, including systemic racism that prevent all people from living lives of dignity.

St. Francis House is the State’s largest provider of day services supporting people who are at risk of or are experiencing homelessness. Located in the heart of downtown Boston, we compassionately welcome nearly 500+ adults through our doors every day who are seeking a safe and dignified refuge and opportunities to rebuild their lives. Our holistic approach allows us to deepen our impact by offering integrated programing that helps our guests achieve stability in the areas of housing, income, and behavioral health. Joining our team would provide you a dynamic opportunity to work with an interdisciplinary team of providers dedicated to solving this public health crisis.

We offer an extensive Benefits package! Up to 90% of individual insurance premiums paid for Harvard Pilgrim Health Care health insurance & Altus dental insurance, 4 weeks of vacation and 13 holidays recognized per year, employer – paid life & disability insurance, a vested 403b retirement with 5% match, and much more!

Job Summary

The Marketing and Communications Manager drives the creative positioning, strategic storytelling, and multi-channel digital growth for St. Francis House. Reporting to the Vice President of Philanthropy & External Affairs, this position crafts compelling pitches and messaging that elevate SFH’s programs and services to inspire prospective donors and broad community support. The Manager leads digital acquisition efforts—blending organic social media storytelling with targeted paid advertising campaigns—to reach new supporters, convert followers into donors, and expand online visibility. Additionally, this role supervises the Marketing & Communications Coordinator.

Essential Duties & Responsibilities

• Creative Positioning & Program Pitching: Craft high-impact brand positioning and compelling narrative arcs for SFH’s core programs (day shelter, housing, employment, behavioral health, substance use disorder services), translating complex human services into persuasive public-facing pitches, collateral, and presentations.
• Organic & Paid Digital Growth Strategy: Formulate and manage an integrated digital strategy across social platforms (Meta/Facebook, Instagram, LinkedIn, YouTube). In collaboration with our outside vendor, combine high-quality organic storytelling with targeted paid ad campaigns on Meta, Google, and YouTube, engineered to acquire new donors, capture leads, and deepen engagement.
• Fundraising Collateral & Major Gift Support: Partner with Annual Giving and Major Gift Officers to create tailored pitch packages, individualized donor proposals, impact reports, and presentation materials that speak directly to specific donor interests.
• Website Management & Conversion Optimization: Direct website content strategy, landing page design, and search engine optimization (SEO/GEO) to elevate search rankings, convert web traffic into donors, and maintain brand integrity.
• Public Relations & Media Outreach: Pitch stories highlighting SFH programmatic innovations to local and regional media; serve as a key point of contact alongside leadership for press and public inquiries.
• Special Event Management and Communications: Manage all strategic messaging for key fundraising campaigns and major events, including drafting speeches, crafting promotional copy, and developing event marketing materials. In collaboration with the Development Events Coordinator, plan and execute special public-facing events as needed (i.e. grand openings, ribbon cuttings, etc).
• Digital Analytics & Performance Metrics: Monitor, analyze, and report on key performance indicators (KPIs) across organic posts, paid advertising, web traffic, and email campaigns to continuously refine digital donor acquisition strategies.
• Team & Vendor Leadership: Supervise the Marketing & Communications Coordinator; manage relationships with external design agencies, media buyers, copywriters, and video production partners.

Supervisory Responsibilities 

• Oversees the daily workflow of assigned staff.
• Interviews, selects, trains staff.
• Provides constructive and timely performance communication.
• Handles progressive warning and termination of employees in accordance with agency policy/procedure.