Overview
The Creative Services Producer is responsible for producing compelling television promotions, video content, and original creative that strengthens the Salem News Channel brand across broadcast, streaming, FAST channels, social media, and digital platforms. This position serves as a hands-on producer, editor, writer, and visual storyteller, creating high-quality promotional campaigns, network image spots, trailers, long-form content, and digital video assets. In addition, this position is essential to maintaining a consistent social media presence, ensuring key content is curated, posted and promoted.
Working under the direction of the Audience Development & Engagement Director, the Creative Services Producer manages projects from concept through final delivery, collaborating with programming, news, marketing, sales, and digital teams to create engaging content that drives audience growth and enhances the viewer experience.
The ideal candidate combines strong television production skills with cinematic storytelling, exceptional editing ability, creative writing, and a passion for producing premium broadcast-quality video.
Responsibilities
Produce, write, shoot, and edit television promotional spots, network image campaigns, show promos, tune-in spots, trailers, commercials, and branded content.Create compelling promotional content supporting live programming, breaking news, election coverage, political events, documentaries, specials, and original productions.Produce long-form video projects including documentaries, feature segments, behind-the-scenes content, interviews, and promotional films.Write promotional copy, scripts, voice-over direction, and marketing messaging for television, streaming, digital, and social platforms.Identify, create, and schedule social media posts for Salem News Channel, Salem hosts, and Salem-owned radio stations accounts.Edit high-quality broadcast television content using advanced storytelling techniques, pacing, sound design, color correction, and motion graphics.Capture professional video in studio and field environments utilizing broadcast and cinema camera systems, lighting, and audio equipment.Produce platform-specific video assets for TV platforms, streaming apps, YouTube, Facebook, X, Instagram, and other digital platforms.Collaborate with programming, producers, hosts, and news teams to develop promotional concepts supporting network priorities and programming initiatives.Assist with production of live television events, remote broadcasts, special coverage, and network launches.Adapt television creative into multiple deliverables for digital advertising, social media campaigns, streaming platforms, websites, and internal communications.Support Sales and Marketing by producing sponsored content, commercial creative, promotional campaigns, sales presentations, and client video projects.Stay current with emerging production technologies, AI-assisted creative tools, editing techniques, motion graphics trends, and evolving television production workflows.Participate in creative brainstorming sessions and contribute innovative concepts that strengthen network branding and audience engagement.Manage multiple projects simultaneously while consistently meeting production deadlines in a fast-paced news environment.Qualifications
Software: Adobe After Effects, Adobe Premiere Pro, Adobe Audition, Adobe Photoshop, Adobe Illustrator, and Canva.
Skills: Television Production, Scriptwriting, Cinematography, Lighting Design, Editing, Motion Graphics, and Television Promotion.
Education/Experience: College Degree or Equivalent Experience
Benefits
- Competitive pay structure based on experience
- Health, dental, vision and life insurance
- 401k retirement plan
- Paid holidays and vacation time
EEO Statement
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.
