Digital Advertising Specialist

About Us:

Salzman Group Inc. (Whole Latte Love) is a family-owned business based in Rochester, New York and the fastest-growing e-commerce retailer of luxury espresso machines, coffee, and specialty coffee accessories. For more than 25 years, we have been passionate about helping customers create café-quality coffee experiences at home through exceptional products, education, and customer support.

Our company has been recognized nationally, being named one of America’s Fastest Growing Online Shops by Statista, America’s Best Online Shops 2026, and America’s Best Customer Service 2024–2026 by USA Today.

We foster a collaborative, team-oriented environment focused on innovation, accountability, and growth, while creating opportunities for our employees to develop and succeed.

Position Description:

The Digital Advertising Specialist is a positive, detail-oriented, organized individual who is experienced, self-motivated, and able to switch directions quickly while keeping pace with our workflow. This position will be tasked with planning, building, monitoring, and optimizing paid advertising campaigns that support Whole Latte Love’s e-commerce goals, product launches, promotions, brand campaigns, and customer acquisition efforts.

This is a hands-on role for someone who is already proficient in digital advertising platforms and can confidently manage campaigns across Google, Meta, Pinterest, Reddit, and press/media advertising opportunities. Strong problem solving skills, a proactive approach to challenges, excellent communication skills, and the ability to work collaboratively with the team will be necessary to be successful. In this full-time position, you will work closely with the marketing team, creative team, content team, and leadership.

*Candidates should be prepared to discuss past campaign experience, platform proficiency, reporting examples, and how they have used paid advertising to support e-commerce growth.