Assistant Store Manager

• Display Work Location: Samsonite Ashford Store (FOS)
• Pay Frequency: Monthly
• Compensation Currency: Pound Sterling

Position:                     Assistant Store Manager (40 hours per week)

Location:                    Samsonite, Designer Outlet Ashford, Unit 11 Kimberley Way, Ashford, TN24 0SD

Availability:                 October 2026  

Job Purpose 

As an Assistant Store Manager at Samsonite, you support the Store Manager in driving operational excellence, team performance, and customer satisfaction. You play a key role in leading by example, creating a positive and inclusive work environment, and ensuring that Samsonite standards are consistently achieved. With a hands-on approach and a strong sense of accountability, you help guide the team toward achieving sales targets, delivering exceptional service, and maintaining a well-organized and visually appealing store. Your adaptability, leadership, and collaborative spirit make you a vital contributor to the store’s success and a role model to your team. 

The Assistant Store Manager position includes but is not limited to the following major accountabilities:

Customer Service

• Applies the Smiles selling standards with each customer. 
• Apply every step of selling processes proposed by the Training Manager, maximizing every customer opportunity.
• Uses up-to-date technical product knowledge to generate sales, uses the company resources such as Quest to find information that would help with their customer service.

• Actively builds customer loyalty.

• Provides outstanding and inspiring service delights beyond customers’ expectations by going the extra mile.

• Reflects the values of the brand and demonstrates passion for the brand.

Store Performance & Analysis

• Has awareness of every communication and instruction sent to the store.
• Is aware of the store budget and targets and has a good understanding of KPI’s.
• Reports any information that can contribute to the success of the store.

Stock Management

• Assists in managing stock.

• Ensures correct pricing of products displayed on the shop floor.

• Minimize losses to achieve the company shrinkage target below 0.5%.

• Assists in inputting and planning all stock movement and coordinates with the central retail team.

Human Resources Management

• Assists in attracting and recruiting high caliber and talented staff.

• Assists in developing team spirit.

• Assists in training, coaching, motivating, developing and retaining staff.

• Assists in scheduling staff efficiently in compliance with the payroll budget using skills and specialties most appropriately in the best interest of the store.

• Complete the relevant forms in the event of Staff lateness and while the manager is off.

• Perform return to work interviews

Operations

• Is aware of and applies to each authorized company operational policy and procedure, paying special attention to additional responsibilities like cash and banking, opening and closing, till procedures, etc.

• Completes and maintains all required paperwork meeting the required deadlines.

• Maintains permanent store cleanliness, and an appearance to offer a customer friendly environment.

• Performs all reasonably relevant duties that are requested by the Store Manager.
• If applicable, observe specific local requirements relating to the trading environment.
• Actively participates and attends appropriate training as and when required.
• Help keep environmental policies in line with Green Mark.

Merchandising, Marketing & Promotions

• Maintain visual merchandising and window displays to Samsonite’s global standards.
• Stay informed about current promotions and marketing campaigns, help launch these campaigns and promotions on time and without delay.

Communication

• Communicates in a clear, polite, courteous and understandable manner and listens to others.
• Keeps informed about local and new market trends, share this info and make recommendations to the Store Manager.
• Complies with personnel dress code and grooming in line with company policy.
• Acts as an Ambassador of the Company and of the Company’s Brands

Reporting Line

Reports directly to the Store Manager.

Qualifications

Skills required:

• Ability to stand, bend, lift up to 15kg, and use ladders.
• Computer literacy.
• Previous retail experience, preferably in premium or travel goods.
• Ability to work under pressure.
• Sales-oriented mindset.
• Passion for travel and brand sensibility.
• Flexibility and adaptability.