Key Responsibilities
*Develop and Execute: Formulate and implement a comprehensive annual marketing plan aligned with overall business objectives and sales targets.
*Team Management: Lead, mentor, and manage Merchandising, VM, Creative/Designer, Digital Marketing, and PR, fostering a culture of cross-functional collaboration and high performance.
*Budget Ownership: Manage and control the marketing budget across all functions, ensuring optimal ROI.
*Public Relations Management: Lead public relations activities, including media outreach, event coordination, and press coverage.
Requirements
1. Experience: Minimum 15 years of progressive experience in marketing, preferably in the Retail sector, with 5 years in a leadership role managing multi-disciplinary teams.
2. Expertise: Deep knowledge and proven success in at least three of the five core areas: Merchandising, VM, Design/Creative, Digital Marketing, or PR.
3. Skills: Exceptional strategic planning and project management abilities.
4. Strong P&L and budget management skills.
5. Excellent written and verbal communication skills in both English and Chinese.
6. Attributes: A visionary leader with an omni-channel mindset, strong esthetic sensibility, and the ability to thrive in a fast-paced environment.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Samsonite is a global manufacturer and distributor of luggage, bags, and accessories.