Sr. Manager, Consumer Insights, Foresight & UX

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: 

The Senior Manager of Consumer Insights, Foresight & UX will lead problem definition, cultural signal tracking, and rapid user testing across the Innovation Lab portfolio. This role ensures that innovation initiatives begin with clear consumer tensions and are continuously refined through structured learning loops.

This is not a tracking research role — it is a discovery and problem-framing role.

Key Responsibilities:

• Define and frame high-quality innovation briefs grounded in unmet needs

• Conduct rapid qualitative and quantitative consumer testing

• Identify emerging cultural and behavioral signals

• Refine product and experience design based on feedback

• Partner closely with Marketing and R&D to drive iteration cycles

• Maintain innovation knowledge repository and foresight inputs

Requirements:

• 7–12+ years in consumer insights, UX research, or innovation strategy

• Experience designing and executing rapid research sprints

• Strong qualitative research capability

• Ability to translate insights into actionable product direction

• Experience working cross-functionally with product and marketing teams

• Experience in innovation labs or early-stage ventures

• Foresight or trend research experience

• Food, beverage, or CPG category exposure

Preferred:

• Experience in innovation labs or early-stage ventures

• Foresight or trend research experience

• Food, beverage, or CPG category exposure

Success Profile:

• Naturally curious

• Structured thinker

• Strong storyteller

• Comfortable with ambiguity

• Decisive in synthesizing incomplete data

• Passion for keeping the consumer in the center of the innovation process

The base salary for this position is between $110,000.00 and $140,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.