The Salesforce Administrator will manage, maintain, and continuously improve the Salesforce platform in support of the Sales, Sales Operations, and wider commercial teams across the EMEA and APAC regions. This role combines hands-on Salesforce administration with a strong focus on user enablement – delivering training to new starters as part of their onboarding, as well as ongoing training and support for existing team members.
The successful candidate will act as the first point of contact for Salesforce-related queries across both regions, ensuring data integrity, system efficiency, and user adoption, while working closely with global Sales Operations, IT, and business stakeholders.
Salesforce Administration
- Manage day-to-day administration of Salesforce, including user setup, roles, profiles, permission sets, and license management across EMEA and APAC.
- Maintain and configure workflows, process automation (Flow), validation rules, page layouts, record types, and reports/dashboards.
- Monitor data quality, running regular audits and clean-up processes to ensure accuracy and consistency across regions.
- Manage system releases, sandbox testing, and deployment of changes following best practice change management processes.
- Support integrations between Salesforce and other business systems (e.g. marketing automation, CPQ, finance tools).
- Troubleshoot and resolve day-to-day user issues, escalating more complex technical issues to development/IT teams as required.
- Ensure compliance with relevant data protection and governance policies (e.g. GDPR) across the regions supported.
Training & Enablement
- Design, deliver, and maintain onboarding training for new starters joining the Sales and Sales Operations teams, ensuring they are confident and competent Salesforce users from day one.
- Deliver ongoing refresher training and "lunch and learn" sessions for existing team members to support adoption of new features, processes, and best practices.
- Create and maintain user guides, training materials, and process documentation tailored to EMEA and APAC ways of working.
- Gather feedback from users to identify training gaps and continuously improve onboarding and training content.
- Act as a Salesforce champion, promoting best practice use of the system across the business.
Regional Support & Stakeholder Management
- Partner with Sales leaders and Sales Operations colleagues across EMEA and APAC to understand regional requirements and translate these into system improvements.
- Provide support across EMEA and APAC working hours as required, being mindful of time zone differences when scheduling meetings and training.
- Work closely with the Director of Sales Operations, EMEA, and other Sales Ops team members to prioritise and deliver system enhancements aligned to business goals.
- Liaise with global Salesforce/IT teams to ensure regional needs are reflected in the wider platform roadmap.
Continuous Improvement
- Stay up to date with new Salesforce releases and features, assessing their relevance and recommending adoption where beneficial.
- Identify opportunities to streamline processes and improve efficiency for sales and sales operations users.
- Support ad hoc projects related to system upgrades, process re-engineering, or regional expansion.
Essential
Experience
- Proven experience as a Salesforce Administrator, ideally within a Sales or Sales Operations function.
- Experience supporting users across multiple regions/countries, ideally including EMEA and/or APAC.
- Experience designing and delivering training or onboarding programmes.
- Experience managing Salesforce releases, sandboxes and deployments.
- Experience with Salesforce Flow/process automation tools.
Knowledge
- Strong working knowledge of Salesforce configuration (objects, fields, workflows, validation rules, page layouts, permission sets).
- Good understanding of data management principles and data quality best practice.
- Understanding of data protection requirements relevant to EMEA/APAC (e.g. GDPR).
Skills/Personal Attributes
- Excellent relationship-building and stakeholder management skills, comfortable working with colleagues at all levels and across cultures.
- Strong training and presentation skills, with the ability to explain technical concepts to non-technical users.
- Excellent written communication skills, for producing clear guides and documentation.
- Able to prioritise and manage a varied workload independently.
- Flexible to occasionally work outside standard UK hours to accommodate EMEA and APAC colleagues.
- Willingness to travel occasionally, if required, for training delivery or team meetings.
Education/Qualifications
- Educated to degree level or equivalent experience.
- Salesforce Administrator Certification (ADM 201).
Desirable
Experience
- Experience with CPQ, marketing automation, or other integrated platforms.
Knowledge
- Basic understanding of Apex, Visualforce, or other development tools.
- Knowledge of project management processes, particularly around system rollouts or process changes.
Education/Qualifications
- Salesforce Advanced Administrator Certification.
- Additional Salesforce certifications, e.g. Platform App Builder, Sales Cloud Consultant.
