At Satellite, we are looking for an experienced Growth Marketing Manager to join our team and work with a rapidly growing US-based startup – DigiFi.
About Client:
DigiFi is a NYC-based next-gen platform for automated digital lending. The all-in-one platform streamlines the lending journey from application to funding, powering a best-in-class experience and offers an unparalleled level of flexibility to allow lenders to launch new digital products and deliver amazing borrower experiences – for any product, anywhere.
Role Overview:
We are seeking a highly tactical, hands-on Growth Marketing Manager to take ownership of our top-of-funnel digital acquisition. As our first marketing hire, you will not be managing an agency or a team - you will be the builder. Your primary goal is to drive high-intent, qualified website traffic and convert that traffic into inbound demo requests for our sales team through PPC, targeted content, and conversion rate optimization (CRO).
Key Responsibilities:
- Paid Acquisition: Build, launch, and strictly manage high-intent B2B campaigns on Google Ads (Search), LinkedIn Campaign Manager, SaaS review sites and other platforms while optimizing for Cost-Per-Qualified-Lead and pipeline ROI.
- Conversion Rate Optimization (CRO): Design, launch, and A/B test product-specific landing pages to maximize the visitor-to-demo conversion rate.
- Content & Lead Generation: Produce high-value, bottom-of-funnel content (e.g., technical guides, buyer's checklists, case studies) that attracts lending executives and captures their contact information.
- Marketing Operations: Set up and manage the foundational marketing tech stack (e.g., HubSpot, GA4, conversion tracking) to ensure seamless lead routing to the sales team and accurate attribution.
- SEO Strategy: Identify and capture high-intent, long-tail search terms related to loan origination, decision engines, and digital banking software.
Qualifications:
- Experience: 4+ years of B2B SaaS digital marketing or growth experience, marketing products to US and European customers. Experience in FinTech, RegTech, or targeting enterprise executives is a massive plus.
- PPC Mastery: Proven hands-on experience managing Google Ads in high-CPC environments, with a deep understanding of negative keyword filtering and intent matching.
- Technical Tooling: Proficient in setting up landing pages (Webflow, WordPress, or HubSpot CMS) and configuring conversion tracking independently.
- Builder Mentality: Comfortable operating with a "day zero" mindset. You can write your own ad copy, build your own landing pages, and analyze your own data without relying on a large support team.
- Data-Driven: Obsessed with tracking pipeline metrics rather than just vanity metrics like clicks and impressions.
- English: At least C1 !!!
About Us: Satellite builds dedicated engineering teams for successful American startups. We find and nurture the most driven technical talent for our clients that build innovative products and look for the truly best people to join their teams.
