1. Paid Media & Customer Acquisition
- Manage and optimize paid advertising across Meta, Google, TikTok, and other digital channels
- Develop and execute customer acquisition strategies
- Monitor and improve CAC, ROAS, conversion rate, and LTV
- Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing
- Identify underperforming campaigns and continuously test new growth opportunities
- Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content
2. Shopify, E-commerce & Conversion Optimization
- Manage and optimize the DTC Shopify customer journey
- Analyze customer behavior across:
Ad Click → Website → Product Page → Reviews → Add to Cart → Checkout → Purchase
- Identify customer drop-off points and opportunities to improve conversion
- Optimize landing pages, product pages, navigation, offers, and checkout flow
- Develop and manage A/B testing and CRO initiatives
- Work with developers and internal teams to implement website improvements
3. Growth Analytics & Customer Data
- Track and analyze key DTC metrics, including CAC, ROAS, AOV, conversion rate, repeat purchase rate, retention, LTV, and contribution margin
- Use GA4, Shopify Analytics, attribution tools, pixels, and UTMs to understand customer behavior
- Analyze acquisition channels, campaigns, products, creators, and customer cohorts
- Identify which channels and customer segments generate the highest long-term value
- Develop dashboards and management reports that translate data into actionable business recommendations
4. CRM, Retention & Customer Lifetime Value
- Manage customer lifecycle marketing through Email, SMS, Retargeting, and CRM
- Develop and optimize:
- Abandoned Cart
- Post-Purchase
- Replenishment
- Cross-Sell / Upsell
- Win-Back campaigns
- Develop customer segmentation and personalized marketing journeys
- Increase repeat purchase rate, purchase frequency, AOV, retention, and LTV
- Manage Klaviyo or similar CRM/lifecycle marketing platforms
5. Influencer, Creator & Affiliate Marketing
- Recruit and manage influencers, creators, and affiliate partners
- Track performance beyond engagement and initial sales
- Analyze CAC, sales, repeat purchase, and LTV by creator and affiliate
- Identify high-performing partnerships and allocate resources accordingly
- Integrate creator and affiliate performance into overall attribution and analytics
6. AI & Marketing Automation
- Identify and implement AI and automation tools to improve marketing efficiency
- Explore automated campaign optimization, segmentation, personalization, reporting, and creative testing
- Use customer data to identify predictive marketing opportunities, including churn risk, reorder timing, product recommendations, and LTV
- Automate repetitive marketing and analytical processes where appropriate
- 4+ years of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC
- Strong Shopify / DTC e-commerce experience
- Hands-on experience managing Meta Ads and Google Ads
- Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV
- Experience with GA4 and digital marketing analytics
- Experience with CRM and lifecycle marketing, preferably Klaviyo
- Experience with CRO and A/B testing
- Understanding of attribution, tracking, pixels, and UTMs
- Strong analytical skills with the ability to translate data into actionable business decisions
- Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners
Preferred Qualifications
- Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered
- Hands-on experience growing a skincare or beauty brand through DTC/e-commerce
- Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics
- Experience with Triple Whale or similar attribution platforms
- Experience with TikTok Ads and TikTok Shop
- Affiliate and influencer/creator marketing experience
- Customer segmentation and personalization experience
- Familiarity with AI-powered marketing and automation tools
- Experience with high-growth or early-stage consumer brands
- Bilingual Korean/English preferred, but not required
All your information will be kept confidential according to EEO guidelines.
