TikTok Shop Management (Primary Focus)
- End-to-End Operations: Set up, manage, and continuously optimize product listings, pricing, and promotions on TikTok Shop.
- Affiliate & Creator Strategy: Identify, onboard, and collaborate with TikTok creators and affiliates to drive product discovery, user-generated content (UGC), and live-selling revenue.
- Campaign Execution: Plan and execute shoppable content strategies aligned with beauty trends, seasonal campaigns, and viral TikTok formats.
- Performance Tracking: Monitor key metrics (GMV, CTR, ROAS, conversion rates) using TikTok Seller Center to refine strategies and maximize sales.
Amazon Marketplace (Secondary Focus)
- Catalog & Listing Optimization: Create and maintain Amazon listings for cosmetics and skincare lines, optimizing titles, bullet points, backend keywords, and variations for SEO.
- Brand Presentation: Manage A+ Content and the Amazon Brand Store for high-converting, visually stunning product pages.
- Inventory & Account Health: Monitor FBA inventory levels to prevent stockouts, coordinate with supply chain teams, and maintain excellent account health.
- Promotions: Set up and manage Amazon deals, coupons, and Prime-exclusive offers.
Shopify & General E-commerce
- Store Maintenance: Update Shopify storefronts, including new product launches, homepage banners, and merchandising.
- Digital Advertising: Maintain digital ads across Google Ads, Facebook Ads, and TikTok Ads.
- Marketing Calendar: Manage the marketing calendar and email marketing plan.
- Cross-Channel Consistency: Ensure brand messaging, pricing, and visual storytelling remain consistent across TikTok Shop, Amazon, and Shopify.
- Cross-Team Collaboration: Work with brand management, Amazon sales, graphics, and other relevant departments to provide updated content for assigned accounts.
- Reporting: Prepare monthly performance reports across all platforms with actionable, data-driven recommendations for growth.
- Industry Experience: 2-3+ years of hands-on e-commerce experience, specifically within the Beauty, Cosmetics, Skincare, or Personal Care industry preferred.
- Platform Expertise: Proven track record managing TikTok Shop (or TikTok commerce campaigns) and Amazon Seller Central. Solid working knowledge of Shopify highly preferred.
- Digital Advertising: Hands-on experience with Facebook/Instagram, Google Ads, and TikTok Ads.
- Design Tools: Photoshop / Canva knowledge a plus.
- Software Skills: Proficiency in Microsoft Excel, PowerPoint, and Word.
- Language Skills: Bilingual proficiency in English and Korean (written and verbal) strongly preferred.
- Analytical Mindset: Comfortable translating performance data into actionable insights.
- Trend-Savvy: Deep understanding of the social commerce landscape, TikTok algorithm, and digital beauty trends.
- Work Style: Self-motivated, resourceful, flexible, and efficient in a fast-paced, high-growth environment.
All your information will be kept confidential according to EEO guidelines.
