General Manager, Transit Product Marketing

Cielo Executive Search is seeking an experienced and dynamic General Manager of Transit Product Marketing, to lead our Client's Packaging Solutions division. In this pivotal role, you will be responsible for driving the P&L performance, strategy development, cross-functional team leadership, product life-cycle management, demand planning, and positioning our products to solve critical customer packaging challenges. With a focus on nurturing a high-performance, growth-oriented culture, you will energize, empower, and motivate a team of marketing professionals to achieve financial, operational, and people development objectives.

Requirements

As the General Manager, you will develop and execute a comprehensive marketing strategy to achieve revenue and profitability goals. You will successfully manage the product P&L, allocating resources to ensure a market-leading, cost-effective portfolio, including pricing strategy, product development, and promotional strategy. Collaboration with Sales, Innovation & Development, and Supply Chain will be essential to ensure alignment and drive profitable growth.

You will lead, inspire, manage, and coach a high-performing marketing organization, recruiting, developing, motivating, and retaining a team of skilled professionals. You will leverage pricing strategies, identify best practices, and coach to maximize margins and conversion rates based on opportunity size and competitive landscape. Additionally, you will partner with our Talent Leader to develop and execute a talent roadmap that enables team members to actively participate in driving growth.

Demonstrating market and solution knowledge, you will clearly articulate our Client's Packaging solutions, products, campaigns, and programs to leaders, teams, and key customers. You will develop and maintain clear competitive advantages, focusing on direct sales and expansion of offerings while keeping a pulse on industry needs and economic drivers to provide strategic customer feedback and insights.

Driving profitability improvement, you will regularly review and improve Business Unit profitability and growth strategies to deliver top-line revenue and profitable growth. You will drive action toward a 5-year strategic, performance-based roadmap aligned with the Client's growth goals, nurturing a caring, high-performance, growth culture.

Education

A bachelor's degree in a relevant field is required.

Experience

Qualifications and experience include:- 15 years of experience in B2B Marketing in a manufacturing company, with exposure to product marketing- Experience marketing premium/value-based products (not commodities)- Involvement with businesses that have multiple product lines, more complex/demanding in nature, portfolio management with competing priorities, capex, and I&D needs- Experience marketing both consumables and equipment (and successfully tying the two together)- Hands-on leadership experience, with a proven track record of driving results in a lean/mean environment- Successful implementation or involvement in implementing CRM/Lead generation/lead nurturing- Industry experience in packaging is preferred

Core Capabilities and Skills

- Hands-on leadership style; results-driven, with a sense of urgency and execution bias- Strategic thinker with strong learning agility used to solve problems- Ability to make complicated things simple- Excellent presence, communication, negotiation, and relationship-building skills- Collaborative and adaptable, with the ability to navigate the complexities of a turnaround transformation- Transparent, communicative, straight shooter who wants to drive results the right way