Manager, Campaign Development

Responsibilities

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you’ll make an impact:

As the Manager, Campaign Development, you will be responsible for end-to-end development and implementation of marketing automation solutions within the Salesforce Marketing Cloud platform, including requirements gathering, solution design, development, testing, deployment, and ongoing optimization. You will collaborate with cross-functional teams and business stakeholders to analyze business needs, translate requirements into scalable technical solutions, and deliver campaigns and customer journeys that optimize customer engagement and marketing performance.

What you’ll do:

• Collaborate with various marketing lines of business to gather, analyze, and document business requirements and campaign criteria, ensuring accurate implementation within marketing campaigns and alignment with business objectives.
• Design, develop, and maintain Salesforce Marketing Cloud solutions that meet business requirements for email, SMS, push, direct mail, outbound telemarketing, and in-vehicle messaging.
• Build and manage Data Cloud segments, audience segmentation, data extensions, and campaign automation.
• Build and manage customer journeys, automations, email campaigns, audience segmentation, and triggered communications.
• Ensure campaigns are properly tested, validated, and deployed according to business requirements and timelines.
• Analyze available data sources that can be used to enhance campaign segmentation.
• Provide technical guidance and mentorship to development peers on Salesforce Marketing Cloud implementations and platform best practices.
• Conduct periodic reviews of business criteria with Marketing to ensure campaign segmentation is being done properly.
• Facilitate campaign and audience sizing.
• Assist with legacy/BAU work to assist fellow team members working on Salesforce transition.
• Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations

What you’ll need:

• Typically requires a minimum 5 years experience with Customer Data Platforms outside of Salesforce (Teradata, APRIMO, Unica, etc.)
• Bachelor's degree or education in Business, Statistics, Mathematics, Engineering or related field.
• Advanced understanding of Database Marketing, Database Architecture, and SQL.
• Minimum 3+ years of hands-on experience in Salesforce Data Cloud and Marketing Cloud.
• Expertise in marketing cloud tools: Journey Builder, Automation Studio, Audience Builder/Data Extensions
• Expertise in Data Cloud segment and activation creation.
• Ability to continuously develop and improve process / infrastructure within a constantly evolving team
• Strong communication skills (written and oral) to all staff levels and possess ability to deliver information tactfully. Ability to work with internal teams.
• Strong analytical, troubleshooting, and problem-solving skills.
• Experience gathering and documenting business requirements.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills.
• Advanced knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $91,100 - $115,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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