Brand Manager

Bengaluru, IndiaOn-SiteFull-time5+ yrs experiencePosted 3w ago

View all jobs

Job description

Develop a brand strategy for Skill-Lync by shaping and communicating our vision and mission in India and other major markets
Execute ATL/BTL/Digital campaigns to improve reach and awareness
Be a brand custodian and analyze brand positioning and consumer insights and ensure brand guidelines and standards are met across all assets
Translate brand elements into plans and go-to-market strategies
Execute campaigns that go beyond conventional TV/Media (media partnerships, alliances, PR, CSR, sponsorships)
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Use Data and Metrics to run brand marketing campaigns efficiently and effectively
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions and devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics

Proven working experience as a Brand Manager or Associate Brand Manager
A minimum of 5 years of relevant experience in Brand Management
Degree in marketing or a related field
Proven ability to develop brand and marketing strategies and communicate recommendations
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices

Job details are sourced from the employer's original posting.

Open job posting

About the company

Skill-Lync

Skill-Lync is an India-based online education company that is currently part of the Y-Combinator program in the U.S. The business is bootstrapped and developing a fascinating service that helps India’s thousands of engineering graduates to turn their book smarts into employable skills and jobs. Currently unlocking new growth opportunities we are an unicorn start-up in Chennai which had just raised a Series A funding of $17.5 million USD.

View all Skill-Lync jobs

Industry: E-learning
Open roles: 3