We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.
Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
Responsibilities
Analyze sales funnels and customer intent
Measure the ROI of online and offline advertising campaigns
Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement
Track email campaign metrics (delivery, open, click-through rates)
Monitor budget distribution and performance of paid ad campaigns
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations
Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc)
Work closely with sales and marketing teams to identify opportunities for new client acquisition
Requirements
Work experience as a Marketing Analyst or similar role
Expertise in Google Analytics
In-depth understanding of SEM campaign strategies and SEO practices
Experience with PPC campaigns
Good knowledge of MS Excel
Analytical abilities
BSc in Marketing or relevant field
All your information will be kept confidential according to EEO guidelines.
Job details are sourced from the employer's original posting.
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