As a Publisher Advocate (Programmatic Sales) you will be responsible for opening new relationships with publisher accounts and growing their month-over-month revenue. The role requires daily outreach to video, display, and mobile publishers. This position works closely with the marketing team to ensure an ongoing flow of quality outreaches is achieved. Publisher Advocates will evaluate market data and look for key performance metrics that can be improved upon to grow publisher response and revenue.
- Recruit new publishers and develop business opportunities
- Work with publishers to help optimize their account needs and provide basic account management expertise once on-boarded
- Contact prospective publishers via phone and email
- Continuously update and add new events in SalesForce (SFDC)
- Assist and provide requested information for marketing efforts
- Introduce new campaigns and/or ad products to new and existing publishers
- Monitor and analyze performance trends in individual accounts
- Cultivate knowledge of the digital advertising landscape, from programmatic and RTB campaigns to mobile, pre-roll video, skins, and Private Marketplaces
- Provide a value-add to key publishers by educating them in the industry and helping them realize a holistic ad-revenue strategy
- 1+ years' of experience sales, advertising, account management, or business development
- Excellent prospecting and closing skills
- Bachelor’s Degree
- Internet savvy and strong proficiency in office productivity tools (Excel, Gmail)
- Basic Salesforce.com (SFDC) knowledge (ie: creating different views, dashboards, and reports)
- Ability to evaluate business opportunities
- Highly articulate; excellent written and verbal communication skills
- Ability to organize, multi-task, and prioritize effectively in a fast-paced environment
- Strong knowledge of ad serving technology, ad networks and the online advertising industry in general
- Prepared to be accountable and compensated for your own activities and results
Reports to: Director of Publisher Services / Manager of Publisher Services
http://vimeo.com/100316082
Contact:
Brittany Tartarilla
