The Audience Development Manager is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners, and for day-to-day oversight of the Social Media and Community (blog network) managers.
Responsibilities:
• Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
• Establish new and maintain existing relationships with influencers
• Communicate audience sentiment and responses to appropriate management and editorial staff
• Coordinate efforts with and manage the Social Media and Community managers
• Work closely with sales & marketing team to execute projects and campaigns for key clients, and proactively communicate “audience story” to advertising sales department and all employees
• Work closely with editorial staff to optimize content for syndication partners
• Monitor and analyze traffic activities to determine what does and doesn't work why
• Track ROI on all campaigns using various analytics tools, such as Google Analytics, ChartBeat, etc.
• Stay ahead of the curve on industry and social media trends and opportunities and represent the company internally and externally on key industry committees and at key industry events
• 1 -2 years of digital marketing, digital editorial creation, or social media experience at a digital media company
• Excellent written and verbal communication and presentation skills
• Experience in multiplatform content extensions and original content production
• Familiarity with digital analytics and tools such as Omniture, ComScore, Google Analytics, and Facebook Insights
• Experience managing teams, mentoring, and providing creative guidance
• Familiarity with Photoshop and Illustrator
• Working knowledge and understanding of digital technologies, including HTML, DHTML, CSS, XML, ComScore and Nielsen
• Deep understanding of editorial work flow and output
• Active personal use of both the desktop and mobile web as well as social networks
• Innovative and creative – entrepreneurial mindset with can-do mentality
• A self-starter
• Energetic, passionate, and intellectually curious
• Ability to operate both analytically and creatively with an eye to detail
• Proactive, results-driven team player
• Ability to develop and maintain effective working relationships with a high degree of professionalism
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Unprecedented in scope and depth, The Daily Meal produces more culinary content than any other resource. Our passionate team canvasses the world to bring you the best food and drink experiences at all levels, around the table, at home or on the road. Harvesting the delicious and discarding the mundane, we are your friend on the inside, discovering and reporting with a sense of fun and curiosity. The Daily Meal delivers a fresh take on dining news and trends and helps you succeed in the kitchen while highlighting the unifying aspects of food and drink and celebrating the people who create them.