SEO Specialist Roles & Responsibilities
- Develop optimization strategies that increase the company's website search engine results rankings.
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI.
- Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences.
- Work with editorial and marketing teams to drive SEO in content creation and content marketing.
- Research and implement search engine optimization recommendations.
- Create and execute a link-building strategy.
- Determine measurable goals that demonstrate improvement in marketing efforts.
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.
Day-to-Day Duties
- Conduct page optimization for search engine marketing.
- Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance.
- Collaborate with others within the marketing department to manage SEO strategy.
- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials.
- Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content.
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords.
Liquid error: undefined method `public_fields' for nil:NilClass
