- Collects data to measure & analyze return-on-investment across several key marketing and business initiatives (e.g., Direct Mail, E-mail, etc.)
- Drive and manage cross-functional analytical projects and build out advanced analytical processes that allow analysts to find insights quickly and efficiently
- Lead the presentation of complex analyses and insights to senior management in both meeting settings and via e-mail while ensuring clear and concise communication of recommendations
- Perform campaign response analysis to understand the sales lift & ROI associated with each program to aid in the development of future strategies
- Generate reports, documentation and scoring code as part of the analysis process. Produce expected performance measures including stat guides and other statistical measures
- Dive deep into complex business problems and provide insights in various acquisition and retention initiatives through hypothesis testing
- Facilitate requirements gathering with Marketing and other business partners to target, execute and construct customer-level analytics. This includes but not limited to creating reporting templates (wireframes) and aligning on analysis objectives and KPIs
- Integrate best-in-class analytical & statistical and data-mining techniques to provide meaningful insights
- Lead and mentor marketing analysts on various analytical projects
- Execute appropriate quality control procedures for analysis, reporting and scoring and audit statistical analysis for accuracy
- Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor
- Ability to leverage story-telling skills to deliver insights that are clear, concise and actionable
- Excellent oral and written communication skills with both technical and non-technical stakeholders
- Organizational, planning and project management skills and ability to effectively manage cross-functional projects
- Positive and Energetic Attitude
- Ability to work independently in a dynamic fast paced environment, with minimal supervision
- Strong interpersonal skills with the ability to effectively interact in a team environment with all levels of employees including senior management
- Experience in project management preferred
- Experience in calculating incremental lift from marketing campaigns
- Clear understanding of financial, statistical and economic concepts such as ROI analysis
- High proficiency in utilizing statistical methods to test hypotheses, develop insights and make recommendations
- Deep understanding of creating artificial control selection strategies
- Ability to design and implement complex analyses that may include advanced data mining, predictive modeling, forecasting and segmentation techniques
- Prior retail analytics experience strongly preferred
Education/Certification:
- Minimum of MA/MS in Business Analytics, Mathematics, Statistics, Economics or related field
Required Knowledge:
- Advanced skills in SQL and Statistical Packages, specifically SAS (BASE SAS, Enterprise Guide, Enterprise Miner)
- Experience with Data visualization tools like Tableau and MicroStrategy Visual Insights
- Knowledge of industry best practices with respect to marketing measurement, data-mining, experimental design and other statistical techniques
- Advanced Microsoft Excel skills including pivot tables, macros and v-lookups
- Advanced skills in analytics presentation building
Experience Required:
- 8-10 years of analytics experience within retail, preferably focused on Marketing or Business Analytics
All your information will be kept confidential according to EEO guidelines.
