At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.
At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.
We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence
The Senior Paid Social Specialist would be responsible for managing advertising campaigns for clients in India markets, on various Paid Social platforms like, Facebook, Instagram, Snapchat, LinkedIn, Twitter and Pinterest to name a few. The individual will be responsible for planning, building, optimizing campaigns, and analyze performance based on client objectives. He/she may eventually also manage a team based on his/her capabilities and performance.
Primary Duties: • Demonstrate an in-depth practical knowledge of Paid Social best practice, Optimisation Framework, Account Structure, Bidding Strategy, Targeting types, and their application to campaigns to generate a high standard of delivery • Build paid social campaigns & strategies that are structured into clear frameworks focused on clients business objectives & are built upon solid insight • Manage paid social campaigns based on the agreed-upon strategic direction provided by the Dubai team members. o Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning. o Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to: ▪ Facebook Ads Manager ▪ Instagram Ads ▪ LinkedIn Advertising Products ▪ Twitter ▪ Pinterest ▪ Snap
Required Skills • Desired Experience - 4+ years of experience in managing Paid Social campaigns • Experience in setting up and optimizing campaigns on social media platforms like Facebook, LinkedIn, Instagram, Pinterest, Snap, and Twitter • Strong data analysis skills (including advanced Microsoft Excel skills)
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.
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Stagwell is a digital-first holding company that builds and invests in a portfolio of marketing and communications companies.