Marketing Specialist, Executive Education, Stanford Law School

*NOTE:  This position has been deemed critical/has specific funding, has been approved by the Law School for posting, and is exempt from the hiring freeze.

*Note: The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

JOB PURPOSE:

With minimal supervision, reporting to the Program Manager, Executive Education, develop and implement a marketing platform for Stanford Law School's Executive Education programs. Support marketing efforts across live webinars, asynchronous courses, and in-person events while building out and maintaining a CRM. Collaborate with cross-functional teams with an eye towards creating best practices and scalable approaches that can support other Law School departments.

CORE DUTIES:

• Contribute to the development of marketing infrastructure, processes, and best practices for Executive Education's evolving program portfolio.
• Execute marketing strategies and implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
• Implement marketing programs: Build out and maintain the CRM including data management, support for email campaigns, and tracking to support enrollment and engagement goals.
• Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
• Manage the design and production of select marketing materials.
• Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Assess market opportunities and research market trends.
• May plan and execute events to support marketing objectives.
• Monitor and oversee product/program budgets to meet program goals.
• Coordinate vendor estimates and invoice processing, as needed.

MINIMUM REQUIREMENTS:
Education & Experience:
Bachelor’s degree and two years of relevant experience; or a combination of education and relevant experience.

Knowledge, Skills and Abilities:

• Previous experience in marketing and/or managing projects preferred.
• Ability to work both independently and collaboratively to meet deadlines.
• Experience with managing projects.
• Knowledge of marketing across channels including digital and print.
• Excellent oral and written skills.
• Familiar with market research and data analysis.
• Creative problem solver.

• Excellent oral and written skills.

Preferred Skills: 

• Initiative and eager to learn.
• Collaborative team player.
• Strong attention to detail.
• Experience with CRM platforms and/or marketing platforms a plus.

Certifications and Licenses:
None

PHYSICAL REQUIREMENTS*:

• Constantly perform desk-based computer tasks.
• Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
• Occasionally grasp forcefully, writing by hand.
• Rarely sort/file paperwork.
  * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

WORKING CONDITIONS:

• Occasional work on evenings and weekends.

WORK STANDARDS:

• Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
• Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu.

The expected pay range for this position is $86,763 - $103,248 per annum.
Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.
At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.