Subsidiary
OmniSource
Overview
The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.
Responsibilities
- Develop, implement and maintain a corporate social media strategy.
- Analyze trends with social media.
- Creation of content calendar and guidelines.
- Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
- Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met
- Conduct market research and develop strategies based on industry trends and demographics.
- Write, proofread, and edit creative materials
- Maintain marketing budget.
- Photography as requested within the divisions.
- Video / filming and editing of video within the divisions as requested.
- Assist in marketing recruiting efforts and events.
- Maintain Omni website and update as needed.
- Develop company podcasts.
Qualifications
- Bachelor’s degree in business, marketing, or related field
- 2-5 years’ experience in marketing
- Proficient in creating and editing video and photography content utilizing appropriate software
- Working knowledge of social media platforms
- Proficiency in creation of social media posts
- Proficiency in Microsoft Outlook, Word, Excel, and SharePoint
- Effective written and verbal communication skills
- Ability to use sound judgment
- Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion
Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.
