Sales and Marketing Strategist

Dubuque, United StatesOn-SiteFull-time5+ yrs experiencePosted 1w ago

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Job description

As the Sales and Marketing Strategist you will create and implement plans to promote senior living services through inpatient, outpatient, and community outreach programs and coordinate marketing efforts. This role focuses on raising awareness, developing strong referral networks, and increasing census by aligning marketing and sales efforts with the organization's mission of providing exceptional customer service and person-centered care. This position ensures that residents receive services appropriate to their needs while maintaining compliance with all applicable state and federal regulations.

Designs comprehensive marketing campaigns that elevate brand awareness and position our products as industry leaders.
Analyzes market trends and consumer behavior to identify new business opportunities.
Builds targeted lead generation strategies that feed a healthy sales pipeline and increase conversion rates.
Optimizes the entire sales funnel from initial customer contact to final purchase.
Manages digital marketing and content marketing initiatives across multiple online platforms.
Evaluates campaign performance using advanced data analytics to guide budget allocation and strategic planning.
Maintains accurate customer records and tracks pipeline health using modern CRM software.

Minimum Qualifications:

Bachelors degree in Marketing, Business, Healthcare Administration, or related field and/or 5+ years of experience in sales, business development, or strategic marketing preferably within healthcare, senior living, or related services.
Strong presentation, communication, and interpersonal skills with the ability to engage diverse audiences.
Knowledge of senior living services, healthcare delivery systems, and community resources.
Must be a supportive team member, contribute to, and be an example of teamwork and the collaborative team concept.
Must be self-directed, detail-oriented, and organized, with the ability to manage responsibilities under little supervision.
Familiarity with computer systems, including Microsoft Office, with a demonstrated ability to use computer programs for training and communications.
Adhere to all Stonehill Communities policies and procedures
Possesses expert knowledge of digital marketing, content marketing, and brand strategy principles.
Uses advanced data analytics tools to interpret complex datasets and make data-driven decisions.
Operates CRM software efficiently to track customer interactions and forecast sales.
Applies strategic planning skills to align marketing efforts with overall company goals.
Conducts thorough market research to understand competitor landscapes and consumer needs.

Job details are sourced from the employer's original posting.

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About the company

Stonehill Franciscan Services, Inc.

Stonehill Franciscan Services is a senior living community offering independent living, assisted living, and memory care services.

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Industry: Senior Living
Open roles: 51