This role is critical to advancing brand presence, stakeholder engagement, and corporate messaging across multiple channels and audiences. You will work collaboratively with the Marketing Director, senior leaders and a dedicated PR agency partner to develop and execute comprehensive communications strategies that support our business objectives and strengthen our position in the renewable energy sector.
Key Responsibilities
Strategic Communications & Planning
- Collaborate with our PR agency partner to identify communications opportunities, manage media relationships, and shape narrative around company initiatives
- Develop and execute integrated communications strategies and plans aligned with company objectives and brand positioning
- Provide strategic counsel to leadership on communications implications of business decisions
Media Relations & Press
- Serve as primary media liaison; manage journalist relationships and media inquiries
- Coordinate with PR agency to place company stories, thought leadership articles, and executive bylines in relevant industry and mainstream publications
- Develop press releases, media kits, and other communications materials
- Prepare executives for media interviews and appearances
Internal Communications
- Create and distribute internal communications that keep employees informed and aligned with company vision and objectives
- Partner with HR on internal channels including newsletters, intranet content, and team briefings
- Support employee engagement initiatives and company culture communications
Stakeholder Engagement
- Develop targeted communications for key stakeholders including customers, regulators, community partners, and investors
- Manage content for social media and digital platforms
- Support event communications and corporate responsibility initiatives
Content Development
- Create compelling, clear, and accurate communications content across formats (written, video, digital)
- Develop talking points, FAQs, and educational materials on complex clean energy topics for priority stakeholders
- Manage brand messaging consistency across all communications
Agency Collaboration
- Partner effectively with PR agency to leverage their expertise and resources
- Brief agency partners on company objectives, market conditions, and strategic priorities
- Review and approve agency recommendations and deliverables
- Manage communications budget and PR agency contracts with Marketing Director
Reputation Management
- Monitor media coverage, industry trends, and stakeholder sentiment
- Coordinate rapid-response communications strategies when needed
- Manage organizational reputation in digital and traditional channels
Required Qualifications
- 5-7 years of professional communications, PR, or marketing experience
- 2+ years in energy, utilities, sustainability, or related B2B industries (preferred)
- Excellent written and verbal communication skills with ability to translate complex topics into clear, compelling messaging
- Demonstrated success developing and executing communications strategies
- Strong media relations experience and success in securing media coverage
- Experience managing content across multiple channels and formats
- Proficiency with communications tools and platforms (CMS, social media, email marketing)
- Strong project management skills and ability to manage multiple priorities
- Experience working collaboratively with external agencies
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field
Preferred Qualifications
- Experience in the renewable energy, cleantech, or environmental sector
- Knowledge of clean energy policy, technology, or market dynamics
- Experience with thought leadership development and executive communications
- Crisis communications or media relations experience
- Experience with measurement and analytics for communications programs
