Role purpose
- Execute campaign plans to meet or exceed our financial objectives
- Develop collaborative partnerships platforms with our growers/channel
- Disign and lead campaing execution for NPL and strategic products
- Market reasearch for the customer feedback and campaign effectiveness
- Manage and track division A&P budget
Accountabilities
This is a summary list of 6-8 statements for key result areas. These accountabilities should normally be ongoing, and unlikely to change significantly from year to year. The focus should be on results rather than activities. When completing the role accountabilities, you should: Use action verbs (e.g. ensure, provide, execute, manage, design, translate); Provide a broad indication of the performance levels required (e.g. effectively, accurately, in line with defined standards); Ensure the accountabilities relate clearly to this role; Give an indication on freedom to act (e.g. independently, under supervision) and interdependencies with other roles.
Business accountabilities
Field Marketing Manager will be responsible for
- Lead deployment of Divisional Crop Campaign strategy in assigned area.
- Drive the Campaign Management Process (Planning, Execution & Review) in a robust manner to achieve quick establishment & achievement of peak sales of NPL and strategic products in 3 years while registering growth in core brands as well in assigned area.
- Drive NPL launch activities to build confidence with growers & channel partners through pre-launch demos & showcasing in assigned areas.
- Deploy touchpoint strategy for his respective division in discussion with DML/HO Marketing to achieve best ROI of A&P and quick awareness to conversion journey for NPLs.
- Monitor market intelligence, share customer insights with DML to be part of Campaign plan.
- Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.
- Drive execution excellence with BMs & TMs in grower facing & channel facing activities/other excellence initiatives/ capability linked initiatives.
- Ensure use of MLP by TMs & support execution of Campaign in identified high potential villages for better operational excellence.
- Drive Retailer Reach, branding, market visibility of Brands in assigned area.
Knowledge, experience & capabilities
Critical knowledge
- Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
- Understanding of Agri and Rural Marketing concepts and methods
- Understanding of grower/retailer behaviours
- Understanding of the digital systems required to implement the Campaign initiatives
- Understanding of the xl/other tools to help in analysis.
- Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives
Critical experience
- Proven track record in in Sales, Sales & Marketing Management (minimum 3-4 years)
- Experience of managing the Campaigns & BTL touchpoints, launch of NPLs with Retailers /growers.
- Proven influencing skills.
- Proven track record in being a good team player and team management skills
- Strong ability to understand customer needs, structure and business drivers
Critical technical, professional and personal capabilities
- Coordination with TMs & BM & other Sales team members within a particular division
- Influencing capability at Divisional level
- Handling pressure of mutiple stakeholders
- Right attitude & go getter approach
- Proactive approach
Critical leadership capabilities
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
- Develops people, organization and self
- Collaborates across boundaries
Critical success factors & key challenges (KPIs)
- Achievement of Campaign objectives in assigned area
- Success of Campaign initiatives across NPL & strategic products in assigned area
- Increase coverge of growers/retailers with Campaign initiatives to gain market share.
- Create Brand Promoters for NPLs & strategic products in assigned area
- Feedback of the stakeholders in assigned BM area.
- Campaign effectivess analysis post each campaign for continuous improvement
Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
