Role purpose
- Develop and execute the product activities plan and tactics that maximize overall profitability of The Category Portfolio as aligned with Sr PM.
- In charge of admin and paperwork for the product group
- Coordinating activities across functions including CPD, Market Development, P&S, Trade Marketing, Finance, Procurement and Sales in order to deliver #2.
- Execute effectively brand plans for The Category in Vietnam under Sr PM’s supervision, ensure effective briefing of the campaign team on brand activities and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team.
- Active Product Lifecycle Management (PLCM) of existing portfolio and New Product Introductions (NPI), providing direction and coordinating activities across functions including Development, Supply, Customer Marketing, Finance and Sales to maximize profitable product life
- Support PM in maintaining a 2-year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning (S&OP) process.
Accountabilities
Strategy and Business Accountabilities
- Work with AMEA Marketing team, Vietnam Marketing, Sales, Finance and P&S team to develop 5-year strategy for profitable and sustainable growth and getting consensus on priorities and resource plans as align all plan with Sr PM.
- Contribute to territory / country operation and governance processes when required (S&OP, iPlan, Portfolio Development Cycle (PDC), Country Leadership Team (CLT), Marketing Leadership Team (MLT), Portfolio Leadership Team (PLT), Price Steering Committee (PSC).
- On behalf of Sr PM to act as champion for The Category in Vietnam and with the AMEA organization when necessary.
Product & Campaign Management Accountabilities
- As a member of Portfolio Leadership Team, lead, manage and contribute to cross function coordination
- Monitor market intelligence, consult Sr PM bringing actionable customer insight into portfolio strategy and marketing plan.
- Join with Sr PM in developing and driving implementation of product strategies (NPI and PLCM) including market and customer segmentation, product positioning, pricing and go-to-market plans through creation of Brand Plans and management of the end-to-end process in commercial launches.
- Effectively brief the Campaign team to ensure the creation of a clear marketing communications strategy for the portfolio (e.g., media mix, budget allocation across services, etc.)
- Work closely with the Campaign Team to plan and deliver effective marketing campaigns driving their execution through the Sale Team and monitoring its effectiveness in timely manor.
- Support Sr PM managing product life cycle (including phase out) and product-related issues by coordinating with other departments.
- Execute product pricing strategy (value, transactional, commercial offers).
Critical knowledge
- Marketing in FMCG
- Crops and agronomy knowledge is a plus
- Syngenta products and key competitor products
- Customers / Channels in the country
- Internal processes / governance in Territory
- Marketing, Business operations, basic understanding of R&D and finance
Critical experience
- Internal experience of the agri-business sector in Marketing, Sales and Strategy
- Experience in portfolio and brand development and management.
- Experience in campaign development and management
- Passionate. Hunger to grow. Curious.
- Integrity
- Working relationship with above territory organizations and other companies
Critical technical, professional and personal capabilities
- Understand market dynamics and competitive environment in agriculture industry and translate it into strategy.
- Designs effective product life cycle management strategy and brand strategy
- Ability to apply MaSE pillars effectively
- Creates strong, distinctive brand & crop plans
- Delivers distinctive value proposition to customer
- Develops/executes campaign plans…
- Analytical thinking
- Influencing and negotiation
- Communication and presentation skills
- Ability to operate in an open plan environment.
- Domestic and some international travel required
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
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