Fragrance Evaluation & Creative Leadership
- Lead and manage fragrance evaluation activities across Personal Wash (bar soap, shower gel, liquid handwash), Personal Care, Hair Care, and Fine Fragrance categories.
- Ensure strong alignment between fragrance briefs, olfactive direction, and consumer expectations across SEA markets.
- Drive fragrance selection and development to deliver distinctive, consumer-relevant, and high-performing scent solutions.
Cross-Functional Collaboration
- Collaborate closely with perfumers, marketing, consumer insight and R&D teams to ensure fragrances deliver both olfactive excellence and performance in base.
- Align regional initiatives with global strategies, standards, and best practices.
- Promote cross-category synergies, leveraging expertise across PW, PC, Hair Care, and Fine Fragrance.
Innovation & Olfactive Strategy
- Drive proactive innovation by identifying emerging trends, new olfactive territories, and sensorial experiences.
- Partner with perfumers to develop forward-looking fragrance solutions balancing creativity and commercial success.
- Build a strong and differentiated fragrance portfolio across categories.
Business Growth & Customer Leadership
- Lead strategic and key account projects to drive new wins, proactive pitches, and defence projects across categories.
- Act as a senior partner to clients, translating brand strategies and consumer needs into compelling fragrance propositions.
- Identify growth opportunities and build a robust innovation pipeline aligned with regional trends.
Team Leadership & Capability Building
- Lead, mentor, and develop a high-performing evaluation team across multiple categories.
- Foster a culture of creativity, collaboration, and accountability.
- Strengthen team capabilities through coaching, knowledge sharing, and cross-regional collaboration.
