Marketing:
Drive Strategic Initiatives: Lead and execute proactive commercial workshops, innovation days, and strategic flavour projects in close collaboration with Sales, R&D, and regional counterparts.
Market & Trend Leadership: Conduct high-level strategic analyses using market intelligence platforms (Mintel, Euromonitor etc) to identify emerging macro-trends, white spaces, and consumer flavour preferences. Translate data into actionable market strategies and commercial flavour/ concepts proposals
Concept Storytelling & Client Engagement: Develop high-impact marketing materials and presentations (Microsoft PowerPoint/Canva etc) by using storytelling to convey flavour concepts; and travel with sales for presentations as request.
Product Knowledge Management: Manage the strategic entry of new product launches into internal databases and co-lead comprehensive tasting and evaluation sessions for competitive benchmarkings and client prototypes.
CSI (Consumer Sensory Insights):
End-to-End Research Ownership: Design, manage, and execute local quantitative and qualitative consumer and sensory research studies for Vietnam (e.g., concept-product tests, usage & attitudes, sensory mapping, consumer language probing) to guide strategic flavor development.
Strategic Collaboration: Assist and support CIMR Asia Leader on regional led strategic projects and Vietnam CSI Manager on local strategic research and setting direction for actionable learning plans for Vietnam.
Insight Activation: Interpret consumer data, synthesize findings into strategic recommendations, and present actionable insights to key internal and external stakeholders.
Vendor & Agency Management: Own relationships with external market research agencies, ensuring research methodologies, deliverables, and budgets align with business objectives.
Methodological Excellence: Introduce and implement advanced sensory/consumer research tools and global best practice guidelines to elevate local research capabilities.
Others:
Identify and report issues in a timely manner with proactive recommendations for resolution
Prepare and submit weekly or monthly updates to supervisors on project progress and assigned responsibilities
Perform any other job-related duties and responsibilities as assigned from time to time
Implement and conform with all established quality, safety and environmental management system requirements
Support and comply with the implemented quality, safety and environmental management system
Comply with all applicable company procedures, policies and legal requirements
Comply with Takasago Group’s Charter of Corporate Behaviour and Code of Conduct standards
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Takasago International Corporation is a global flavor and fragrance company that develops and manufactures a wide range of products for the food, beverage, cosmetic, and pharmaceutical industries.