Digital Marketing & Web Manager

Key responsibilities

Own the website and CMS migration

• Administer TangentMaterials.com and related properties day to day: content updates, product pages, landing pages, Where to Buy and dealer locator, lead forms and calculators

• Serve as Tangent's product owner for the website redesign and CMS migration from WordPress to Contentful: discovery input, content modeling, content migration, QA, acceptance and launch

• Direct the web partner's continuous improvement retainer and 24/7 support: prioritize the backlog, approve work, verify fixes and track hours against the agreements

• Maintain technical SEO and site performance through the migration, including redirects, structured data and Core Web Vitals

Run email marketing and marketing automation on Salesforce Marketing Cloud

• Stand up Marketing Cloud Advanced and Intelligence: audiences, consent management, email templates and foundational campaigns

• Keep email marketing running without interruption during the migration: plan, build and send eblasts, drip and nurture campaigns, and product-launch emails in Mailchimp today and in Marketing Cloud as each journey moves; manage lists, segmentation, consent and deliverability throughout

• Migrate active Mailchimp journeys, templates and lists to Marketing Cloud, run them in parallel where needed, validate results and retire Mailchimp after acceptance

• Build nurture journeys and campaign-to-pipeline attribution; configure lead scoring and dealer assignment with Sales and IT

• Inventory existing Zapier automations and work with IT to replace CRM workflows with Salesforce Flow and governed integrations

Connect digital activity to Salesforce and revenue

• Ensure every web form, campaign and email lands in Salesforce with correct source, routing and deduplication

• Partner with Sales and IT on lead routing rules, follow-up SLAs and data hygiene

• Support the Service Cloud RMA intake on the website so warranty and return requests create cases correctly

Own analytics, attribution and the scorecard

• Administer GA4 and Google Tag Manager, consent, CallRail and Microsoft Clarity; keep tracking intact through the CMS migration

• Baseline KPIs before platform changes land, then report monthly on the Qualified Leads to Revenue chain for leadership and ownership

• Build the website-to-CRM funnel, dealer follow-up and marketing attribution views in Salesforce or Snowflake with IT

Run organic search, paid media and content

• Own the SEO and AI-search (AIO) program: keyword strategy, editorial calendar, briefs, publication and performance; coordinate the web partner's SEO work

• Plan, launch and optimize Google Ads and Meta campaigns, including the residential furniture campaign and product-launch campaigns; manage budgets, targeting and creative rotation with design

• Build persona-based landing pages, gated specifications and conversion improvements in Phase 2 of the roadmap

Manage social media channels

• Complete the Meta and X account rebuild, run the content calendar and hold a consistent posting cadence across LinkedIn, Facebook, Instagram and X

• Coordinate with the CoOp Marketing Platform so dealer-facing social content stays aligned with corporate channels

Support product launches and dealer programs

• Build digital campaign support for product launches and channel programs in line with the brand playbook and approved claims

• Maintain digital assets for the Authorized Dealer and Authorized Builder programs, the collateral portal and the sample ordering platform